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What Makes a Blockbuster?

Wharton marketing professor Jonah Berger talks about his research on how language shapes engaging content in movies, books, and more.

Hosted on Acast…

3 years ago

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2023 is the Most Normal Year for the Restaurant Industry in Four Years

Hudson Riehle, SVP of Research at the National Restaurant Association, joins the show to discuss the state of the industry. This interview originally…

3 years ago

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What Policymakers Can Learn From This Student Loan Debt Forgiveness Program for Teachers

A new study from professor Benjamin Keys finds the Teacher Loan Forgiveness program broken and raises broader issues on how student aid programs coul…

3 years ago

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New Study Analyzes Global Careers and How International Moves Impact Pay & Outcomes

Martine Haas, Wharton Management Professor and Director of the Lauder Center, joins the show to discuss new research into how global careers unfold o…

3 years ago

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Can Walmart Urgent Care Compete With Existing Clinics?

Walmart is moving forward with plans to open more health centers across the country. But Wharton’s Mark Pauly says the retailer isn’t set up to provi…

3 years ago

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How Does a Startup Change Its 'Pivoting Behavior' After Its Founder Leaves the Company?

Danny Kim, Wharton Assistant Professor of Management, joins the show to discuss his research on the impact of a loss of a founder in a start-up envir…

3 years ago

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The Job Market is Way More Resilient Than Any of Us Expected: Here's Why

Guy Berger, Principal Economist and Head of Macroeconomics at LinkedIn, joins the show to discuss the job market and what it's like to be a job seeke…

3 years ago

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Meta’s Threads Toppled Twitter in a Week. Will the Success Continue?

Meta’s new social platform Threads is off to an impressive start, but can it continue its initial success against Twitter? Wharton’s Pinar Yildirim w…

3 years ago

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What’s Ahead for U.S. Real Estate? A Mid-year Update

Wharton real estate professor Susan Wachter joins to show to offer predictions on the housing and commercial real estate markets.

Hosted on Acast. Se…

3 years, 1 month ago

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Generative AI Could Create Labor Growing Pains, Even in White Collar Sector

David Steinberg, CEO of Zeta Global, joins the show to discuss how generative AI could create a massive disruption in the white collar world.

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3 years, 1 month ago

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