Podcast Episodes
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Creating Awesome Email in 2023
Episode 328
Today Ciaran is joined by CEO and Founder of Enchant Email Marketing Agency, Philip Storey, about why email is as important as ever in 2023 why brands should consider focusing their time and resource…
Published on 2 years, 3 months ago
SEO and AI Generated Content
Episode 317
In 2022, Google revealed that you weren’t allowed AI generated content on your website. However, in February 2023, Google announced that ‘high-quality content is high-quality content’ and they’re foc…
Published on 2 years, 3 months ago
Goals, Objectives, Strategy and Tactics
Episode 326
The GOST framework is a model for goal setting, that is split into four components; goals, objectives, strategy and tactics. However, there can be a lot of confusion between on how the components dif…
Published on 2 years, 3 months ago
Content Planning Process
Episode 235
With AI reshaping the content marketing landscape, the bar has been pushed even higher to create engaging content that stands out from competitors and makes an impact on their audiences. Join us in t…
Published on 2 years, 4 months ago
Digital Marketing Trends Update 2023
Episode 324
We are back with a Digital Marketing Trends Update for April 2023, and what trends update would it be without AI? In this episode, the team run through some of the latest Google updates, why you shou…
Published on 2 years, 4 months ago
Making Marketing Numbers Make Sense
Episode 323
In today's episode, Ciaran is joined by Ben Salmon from We Are Crank, a B2B growth agency focused on measurement and data-driven marketing. Ben talks Ciaran through paid search, conversion rates, joi…
Published on 2 years, 4 months ago