Podcast Episodes
Back to SearchHow To Use AI Without Getting Deindexed With Jon Gillham
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect ran…
5 months ago
Pairing SEO With Automation With Steven Werley
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and S…
5 months, 1 week ago
Building An AI Layer For B2B Commerce And Search With Rob Neumann
Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive produc…
5 months, 2 weeks ago
AI-First Marketing For A Legacy Industry With Renaud Delaquis
We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes…
5 months, 3 weeks ago
Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey
We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shar…
5 months, 4 weeks ago
LLM Traffic, Real Attribution, Real Results With Brie Anderson
Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and…
6 months ago
From SEO to Reputation: Owning the LLM Era With Ross Barefoot
We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s…
6 months, 1 week ago
Micro Influence, Major Impact With William Gasner
We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive rea…
6 months, 2 weeks ago
The AI Revolution in Search Marketing with Cindy Krum
The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marke…
6 months, 4 weeks ago
Be Calm and CRO on with Talia Wolf
The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and underst…
7 months ago