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Can Performance Marketing Finally Work On Steam?
Mobile has spent the last decade perfecting paid acquisition, and often, paid UA comprises 99% of a mobile game’s marketing budget. PC and console ga…
2 months, 2 weeks ago
Naavik Digest: The Next Wave of Creator-Led Growth
This episode covers the Naavik Digest newsletter published on Sunday, July 5th. In today’s issue, we discuss the underrated, emerging intersection of…
2 months, 3 weeks ago
Inside Cannes Lions: What Makes Award-Winning Gaming Campaigns?
In this special episode of the Naavik Gaming Podcast, recorded live from the Cannes Lions International Festival of Creativity, host Kalie Moore sits…
2 months, 4 weeks ago
Naavik Digest: Two Underrated Mobile Development Regions
This episode covers the Naavik Digest newsletter published on Sunday, June 28th. In today’s issue, we uncover two underrated mobile development regio…
2 months, 4 weeks ago
What Game Studios Can Learn from the AI Microdrama Boom
In this episode, host Kalie Moore sits down with Angela Yu, Co-Founder and Co-CEO of StoReel, to explore one of the fastest-growing entertainment cat…
3 months ago
Naavik Digest: 30 Years of Gaming at LEGO
This episode covers the Naavik Digest newsletter published on Sunday, June 21st. In today’s issue, we dive deep into LEGO’s 30-year history, examinin…
3 months ago
Naavik Digest: The Microdrama Volume vs. Value Paradox
This episode covers the Naavik Digest newsletter published on Sunday, June 14th. In today’s issue, we discuss the current state of microdramas — a ca…
3 months, 1 week ago
Lessons from Real M&A Transactions: Getting Studios Bought
Gaming M&A is no longer just a story about strategics buying obvious hits. In this episode, Alexandra Takei, VP of Platform Revenue at Medal, sits do…
3 months, 2 weeks ago
Naavik Digest: Embracer Splits Again
This episode covers the Naavik Digest newsletter published on Sunday, June 7th. In today’s issue, we shine a light on Embracer after the company rece…
3 months, 2 weeks ago
How to Reduce Churn and Keep Players Playing
Keeping players playing is getting harder as player attention fragments and expectations rise, so understanding churn has become a core live-ops comp…
3 months, 3 weeks ago