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Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals
Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals

Episode 186

Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eComme…

2 years, 4 months ago

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Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital
Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital

Episode 185

Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Player…

2 years, 4 months ago

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Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera
Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera

Episode 184

Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, …

2 years, 5 months ago

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Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA
Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA

Episode 183

Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience work…

2 years, 5 months ago

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Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics
Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics

Episode 182

Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage beh…

2 years, 5 months ago

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Content: SEO & Blogging with Generative AI. Katrina McKinnon, CopySmiths.com
Content: SEO & Blogging with Generative AI. Katrina McKinnon, CopySmiths.com

Episode 181

Katrina McKinnon is the founder of CopySmiths.com, the content shop for eCommerce stores, where she and her team have produced over 8,000 blog articl…

2 years, 5 months ago

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TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker
TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker

Episode 180

Amelia Tranter is an account strategist at FordeBaker, helping beauty and fashion brands increase their sales on Amazon, Walmart, eBay and TikTok Sho…

2 years, 5 months ago

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TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals
TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals

Episode 179

Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads …

2 years, 6 months ago

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TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable
TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable

Episode 178

Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner …

2 years, 6 months ago

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TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17
TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17

Episode 177

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17.

They’re leading the charge on TikTok Shop in t…

2 years, 6 months ago

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