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Nugget: How to Make Ads Pay for Themselves
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to hav…
2 months ago
Nugget: Small Funnel Tweaks That Create Big Results
A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.
They might change a photo or a …
2 months ago
Nugget: Designing Offers People Actually Want
How do you price your product or service?
What price should your product, service, coaching program, membership course be at?
Now here's the thing, in…
2 months ago
How to Use Ads to Recoup Your Marketing Spend
When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose.
Ads should rather feel like a…
2 months ago
Nugget: Your Business Can Create Lasting Change
Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.
Instead, let it get you excited!
Su…
2 months ago
Launch Interview Series: Showing Up as You in Business — with Mariana Henninger
The “Like” factor is something that often gets overlooked by online entrepreneurs.
While they are focused on delivering value, their audience is left …
2 months ago
Mastermind Series: Creating Payment Options Without Overcomplicating
In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a paymen…
2 months ago
Nugget: Why Selling Is Part of Serving Your Audience
It's time for you to shift your mindset and think about selling as serving.
This means that you are not just selling when you are presenting your off…
2 months, 1 week ago
Nugget: Stop Treating Your Audience Like One Group
Don't treat everybody the same.
Don’t put them all on the same email list.
Now, this is a big mistake that a lot of us make when we first start off wit…
2 months, 1 week ago
Nugget: Writing Headlines That Speak to the Right People
What makes a high-converting headline?
It’s important to remember that people buy from two different standpoints: the logical mind and the emotional …
2 months, 1 week ago