Podcast Episodes
Back to Search96: Exploring Buying Into a Franchise
Episode 96
If you're thinking of jumping in and starting a dog daycare business there are two main ways to do it: create your own or buy into a franchise. Both options have positive and negatives and which one …
Published on 2 years, 8 months ago
95: How To Price Your Services
Episode 95
Setting a price for the services you provide can be tricky and difficult to decide upon. Should you put your prices lower than the competition? Should you just charge what everyone else is? Or do you…
Published on 2 years, 8 months ago
94: Rolling Out New Services
Episode 94
To see your dog daycare business succeed long term you need to continually evolve your service offerings and add in new ways to take care of your customer base. There are a lot of new things you can …
Published on 2 years, 9 months ago
93: Text Message Marketing
Episode 93
If you want to reach people for your business (whether it's customers or prospects) you need to do it in the way that's easy for THEM. In todays very digital society, text messaging is the number one…
Published on 2 years, 9 months ago
92: Swimming As A Service
Episode 92
Many dog daycares have small splash pools that the dogs can play around in but what about offering swimming as an additional service? Not only is swimming great for dogs with injuries and physical li…
Published on 2 years, 9 months ago
91: Timing Your Marketing Campaigns
Episode 91
For your marketing to be successful, you not only need the right message going to the right target market but it also has to be delivered at the right time. Timing is everything!
In this episode we'l…
Published on 2 years, 9 months ago
90: Handling Dog Fights In Daycare
Episode 90
Working with live animals can often be unpredictable and no matter how careful you are, eventually dogs are going to get into a fight. When it happens, it can be frightening and leave you, your staff…
Published on 2 years, 10 months ago
89: Should You Get Your Staff Certified
Episode 89
As the dog daycare industry evolves, gets more crowded and attracts more attention, it becomes more important to showcase that your business operates at a high level. There are many ways to do this, …
Published on 2 years, 10 months ago
88: The Magic of Memberships
Episode 88
There's a trend in every industry that's become one of the most popular and successful business models available. Very few pet businesses, however, are taking advantage of it and I think that needs t…
Published on 2 years, 10 months ago
87: Utilizing Your Unique Selling Proposition
Episode 87
One of the first questions I ask new clients is "what makes your business different and better than the competition." It's a question you need to have a very clear answer for because it will dictate …
Published on 2 years, 10 months ago