Podcast Episodes

BYS 2 | What exactly is a summit?

Episode 2

So, what exactly is a summit?  This episode answers some of the most frequently asked questions summit hosts ask as they're planning their first summit...

1. Why should I host a virtual summit?

2. Shou…

Published on 1 month ago

BYS 1 | WELCOME TO BEFORE YOUR SUMMIT!

Episode 1

"Before Your Summit" is your tactical guide to developing a comprehensive marketing strategy that balances organic reach, paid advertising, and affiliate promotion for maximum impact. Every Saturday,…

Published on 1 month ago

201 | Matching Your Lead Magnet to Your Audience [A Case Study]

Episode 201

Traditional lead magnets aren't always the right choice for every business, especially when targeting time-strapped, cash-rich B2E clients who need efficient solutions rather than DIY resources. 

Thro…

Published on 3 months, 4 weeks ago

200 | The Balancing Act: Back to Teaching & Running My Business

In this very real and vulnerable episode, I share how I've transitioned from running my business full-time to balancing it with my return to classroom teaching, and why I believe your business should…

Published on 4 months, 1 week ago

199 | Summit Success Series: 10 Essential Facebook Ads for Your Summit

Episode 199

Are you looking to fill your virtual summit with eager participants?  In this third episode of the Summit Success Series, we'll explore 10 essential ad types (plus a few bonus strategies) that drive …

Published on 4 months, 3 weeks ago

198 | Summit Success Series: Backwards Planning The Marketing Plan For Your Summit

Episode 198

Are you planning on hosting a summit this summer? Come join me as I walk through a comprehensive timeline to follow when planning an online summit.  By working backward from your kickoff date, you ca…

Published on 5 months ago

197 | Summit Success Series: Strategic Marketing for Online Summits

Are you hosting a summit this summer?  Then you'll definitely need a strategic marketing plan.  With careful preparation and planning, you can ensure your summit supports your goals of audience growt…

Published on 5 months, 1 week ago

196 | The Most Important Part Of An Ad Campaign: Five Essential Questions for Success

Episode 196

This episode emphasizes the foundational work that goes into creating impactful ad campaigns. We dive deep into the importance of understanding audiences and what makes ad campaigns truly successful.…

Published on 5 months, 3 weeks ago

195 | Is $20/day enough for my FB ads? [💡 FAQ]

In this episode, we discuss if a $20 daily budget for Facebook ads is sufficient.  I break down costs associated with different ad types and how your goals and audiences impact these expenses. 

Budget…

Published on 6 months, 1 week ago

194 | Navigating My Personal Love-Hate Relationship with Ads

This episode explores the complex relationship I personally have between advertisements for businesses and as a consumer.

While many businesses rely on ads for visibility and sales, most consumers hav…

Published on 6 months, 2 weeks ago