Podcast Episodes
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Diagnose Your Ecommerce Growth Potential in 5 Minutes
Is your brand truly set up for growth? Or just treading water?
In this episode of the Podcast, Taylor and Richard introduce CTC’s brand new Strategic …
1 year, 2 months ago
95% of Ecommerce Businesses Are Worth NOTHING
95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t dri…
1 year, 2 months ago
Daily Ad Tweaks Are Wasting Your Budget
Are you obsessively tweaking your ad campaigns only to see flat results?
In this episode of the Podcast, Richard sits down with Luke Austin, to expose…
1 year, 2 months ago
Inside the $10M+ Brand Growth Workflow (Real Client Example)
Ever wonder how $10M+ ecommerce brands make their next move?
In this episode of the Podcast, Taylor and Richard walk through a real world growth scena…
1 year, 3 months ago
We Killed the Growth Map! Here’s What Replaces It
We just did something radical: we killed the Growth Map—CTC’s signature media buying tool used for years across hundreds of ecommerce brands.
Why?
Beca…
1 year, 3 months ago
Growth Is a Muscle—Here’s How to Train It
Most brands think they have a growth problem—but what they really have is a DOING problem. In this episode, we break down why volume of action is the…
1 year, 3 months ago
How Skullcandy Used a Competitor to Win New Customer
What happens when you collaborate with a competitor instead of competing with them?
In this episode of the Podcast, we sit down with Skullcandy CEO Br…
1 year, 3 months ago
We Built Our Own Incrementality Testing Tool
After years of relying on expensive, limited solutions, we decided to build our own. In this episode of the Podcast, CTC’s VP of Ecommerce Strategy …
1 year, 3 months ago
March Report Card: Did We Hit or Miss the Forecast
How did our clients actually perform in March 2025?
On this episode of the podcast, Taylor and Richard break down the latest performance scorecard acr…
1 year, 3 months ago
2025 Guide to Profitable META Media Buying
Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable…
1 year, 3 months ago