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216. How to Make a Smart TV Ad
Episode 216
Step 1: Hire a Harvard psych professor as the pitchman. Step 2: Have him help write the script ...
Hosted by Simplecast, an AdsWizz company. See pcm.…
10 years, 6 months ago
The Dangers of Safety (Rebroadcast)
What do NASCAR drivers, Glenn Beck and the hit men of the NFL have in common?
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for infor…
10 years, 7 months ago
215. Why Do We Really Follow the News?
Episode 215
There are all kinds of civics-class answers to that question. But how true are they? Could it be that we like to read about war, politics, and miscel…
10 years, 7 months ago
214. How to Create Suspense
Episode 214
Why is soccer the best sport? How has Harlan Coben sold 70 million books? And why does "Apollo 13" keep you enthralled even when you know the ending?…
10 years, 7 months ago
213. Aziz Ansari Needs Another Toothbrush
Episode 213
The comedian, actor -- and now, author -- answers our FREAK-quently Asked Questions
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for…
10 years, 7 months ago
212. The Economics of Sleep, Part 2
Episode 212
People who sleep better earn more money. Now all we have to do is teach everyone to sleep better.
Hosted by Simplecast, an AdsWizz company. See pcm.a…
10 years, 8 months ago
211. The Economics of Sleep, Part 1
Episode 211
Could a lack of sleep help explain why some people get much sicker than others?
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for inf…
10 years, 8 months ago
A Better Way to Eat (Rebroadcast)
Takeru Kobayashi revolutionized the sport of competitive eating. What can the rest of us learn from his breakthrough?
Hosted by Simplecast, an AdsWiz…
10 years, 8 months ago
210. Is It Okay for Restaurants to Racially Profile Their Employees?
Episode 210
We seem to have decided that ethnic food tastes better when it's served by people of that ethnicity (or at least something close). Does this make sen…
10 years, 8 months ago
209. Make Me a Match
Episode 209
Sure, markets generally work well. But for some transactions -- like school admissions and organ transplants -- money alone can't solve the problem. …
10 years, 8 months ago