Podcast Episodes
Back to SearchFrom start up to £10 billion; building the ultimate challenger brand - Rebecca Dibb-Simkin
Episode 77
Rebecca Dibb-Simkin is the Chief Product and Marketing Officer at Octopus Energy Group. Previously at British Gas, Rebecca has helped scale Octopus i…
3 years, 2 months ago
Humour, purpose & beating imposter syndrome - Jo Arden, Ogilvy UK
Episode 76
Jo Arden is the Chief Strategy Officer of Ogilvy UK, and she joins me on the podcast to talk all things strategy. What's involved, why it's important…
3 years, 2 months ago
Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett
Episode 75
Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director…
3 years, 3 months ago
Better Brand Health - Jenni Romaniuk, Ehrenberg-Bass
Episode 74
Professor Jenni Romaniuk is the International Director of the world-famous Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets a…
3 years, 3 months ago
Feel free to ignore this podcast episode - Richard Shotton
Episode 73
A return for podcast guest number 1, Richard Shotton, following the launch of his brand new book "The Illusion of Choice: 16½ psychological biases th…
3 years, 3 months ago
How not to plan - Les Binet & Sarah Carter
Episode 72
Les Binet and Sarah Carter are planning royalty. Starting out at the iconic BMP, the agency which evolved over time to become adam&eve today, they ar…
3 years, 3 months ago
Why every marketer should be more pirate - Sam Conniff
Episode 71
In this episode I'm joined by Sam Conniff, the author of Be More Pirate, creator of Uncertainty Experts and stand-up comedian. I speak to Sam about w…
3 years, 4 months ago
How to build habit-forming products - Nir Eyal, Part 2
Episode 70
Nir Eyal is back for the second part of this 2-part Uncensored CMO series. This episode, we talk about the book that made him famous - Hooked - and h…
3 years, 4 months ago
AdContrarian on why online advertising is a scam - Bob Hoffman
Episode 69
Why the AdContrarian decided to end his weekly newsletter
The irony of Bob getting an award for best speaker at an AdTech conferenceA surprising honou…3 years, 5 months ago
Indistractable: the marketer's secret weapon - Nir Eyal, Part 1
Episode 68
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketi…
3 years, 5 months ago