Podcast Episodes
Back to SearchYum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
Episode 177
This episode is a QSR masterclass. Ken Muench is the CMO of Yum! brands, who own Taco Bell, KFC and Pizza Hut. I speak to Ken about how he started th…
1 year, 7 months ago
Creativity & Consistency: driving growth for the worlds largest beer brands - Marcel Marcondes
Episode 176
Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweis…
1 year, 7 months ago
A masterclass on business productivity with Nir Eyal
Episode 175
I think one of the biggest problems facing us today is the amount of distraction in our lives. Social media feeds, unnecessary meetings, huge inboxes…
1 year, 7 months ago
How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow
Episode 175
The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A …
1 year, 7 months ago
Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin Braun
Episode 174
Today Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marke…
1 year, 7 months ago
The Attention Economy: Why not all reach is equal with Karen Nelson Field
Episode 173
Dr Karen Nelson Field is a multiple returning guest to the podcast, talking about her book "The Attention Economy: A Category Blueprint" which takes …
1 year, 7 months ago
From Shark Tank to Super Bowl - the story of America's fastest growing beverage (Poppi) with Allison Ellsworth
Episode 172
In this episode I'm joined by Allison Ellsworth, founder of the fastest growing beverage brand in the US, Poppi.
Poppi was started as Mother Beverage …
1 year, 8 months ago
Mr Bates vs The Post Office - the real story behind the drama with Patrick Spence
Episode 171
Mr Bates vs The Post Office is a the most watched drama on ITV of all time. It's the extraordinary story of the greatest miscarriage of justice in Br…
1 year, 8 months ago
The power of personalisation and how to deliver at scale - Mark Abraham, BCG
Episode 170
Mark Abraham leads Boston Consulting Group’s Marketing, Sales & Pricing practice in North America. He also launched and leads the firm’s personalizat…
1 year, 8 months ago
How not to plan: what matters most in 2025 - Les Binet and Sarah Carter
Episode 169
It's our annual tradition to bring Sarah Carter and Les Binet, authors of How Not To Plan, onto the podcast to discuss the hot topics of the year and…
1 year, 8 months ago