Podcast Episodes
Back to SearchDriving Profitability on Amazon, with Martin Heubel, Amazon
Episode 148
There is a dirty word in Amazon ecommerce that we have to discuss: profitability. Or, in many cases, the lack thereof. Driving profits on the world’s…
4 years, 4 months ago
The Unbeatable Strategy of Loving Customers, with Fred Reichheld of Bain & Company, creator of the Net Promoter System
Episode 147
Fred Reichheld has spent a career at Bain creating and advancing the Net Promoter Strategy at some of the world’s greatest companies. And he knew it …
4 years, 4 months ago
“The Money Machine? Its the wrong drug, baby!” The Case for Future Demand with John Denny, VP eCommerce & Digital Marketing at CAVU Venture Partners
Episode 146
Today it's never been clearer that Performance advertising-- forever linked with the DTC start-up media darlings of the past five years-- is the cool…
4 years, 4 months ago
Inspiring Growth through Community, with Terry Lin, Co-Founder & Chief Design Officer at Outer
Episode 145
When we heard that Outer, the premium outdoor furniture company, had achieved 1000% growth in no small part through customer-hosted sessions in their…
4 years, 4 months ago
Servant Leadership Powers Digital Evolution and Performance at J&J, with Matt Fantazier, Director, Digital Experience at Johnson & Johnson Consumer Health
Episode 144
Throughout a 15 year career at Johnson & Johnson, Matt Fantazier, has careened from Finance, to Brand Management and now Director, Digital Experience…
4 years, 5 months ago
Math, Magic, and Art: Optimizing for Growth in D2C, with Aaron Zagha, CMO at Newton Baby
Episode 143
Excelling at ecommerce and digital marketing takes a certain combination of diverse skills, often difficult to find in one human being. Aaron Zagha, …
4 years, 5 months ago
Crypto, Web3, Blockchain, NFTs: A Primer for Brands, with Justin King, Chief Evangelist at Salsify
Episode 142
The internet as we know it is in the midst of massive change. The buzzwords abound - blockchain, crypto, Web3 NFTs. It all adds up to a new way that …
4 years, 5 months ago
How to be a Beast on Amazon, with Kiri Masters and Caroline Adams from digital marketing agency Bobsled Marketing
Episode 141
Beating the competition on any digital channel, but especially Amazon, is not a set it and forget it exercise. From their deep expertise as the Amazo…
4 years, 5 months ago
What Sheep and Ecommerce Leaders Have in Common, with Chris Perry and Oskar Kaszubski, cofounders of firstmovr
Episode 140
No question, being an ecommerce leader is one of the most challenging jobs in commerce. You need people that are on your side - shepherds, you might …
4 years, 6 months ago
Introducing the Content Strategy Pillar of the Digital Shelf Playbook with Anu Bliss, General Manager, eCommerce Practice, The Emerson Group
Episode 139
Welcome, everyone, Peter Crosby, executive director of the Digital Shelf Institute here. Welcome to the 7th webinar in our 10-episode Digital Shelf P…
4 years, 6 months ago