Podcast Episodes
Back to SearchBrainstorming User Dashboard Designs
Season 5 Episode 74
I explore the process of designing a personalized pool care plan for Swim University, aiming to make our lead generation tool more engaging and effective. By focusing on user-specific routines and cr…
Published on 1 year, 6 months ago
How to Focus Relentlessly on The End User for Success
Season 5 Episode 73
I dive into the power of tuning out external business advice and tuning into my own intuition and experiences. By stepping back from constant tactical advice and an overwhelming amount of information…
Published on 1 year, 6 months ago
No-Code Lead Generation Workflow
Season 5 Episode 72
I share my latest realization about the Swim University home page. After discussing my own experiences with pond care, I decided to focus on offering a custom pool care plan instead of just a newslet…
Published on 1 year, 6 months ago
Figuring Out A Homepage Opt-In Offer
Season 5 Episode 71
Focusing on the Swim University home page, I decided to transform it from a general landing page to a lead capture system tailored for pool owners. Historically, the page had a generic headline and s…
Published on 1 year, 6 months ago
My Plan To Scale Revenue
Season 5 Episode 70
I'm discussing the ups and downs of March and laying out my plans for April. Despite a 30% traffic drop due to Google's algorithm changes, revenue increased thanks to effective Facebook ads. However,…
Published on 1 year, 6 months ago
April Fools Marketing Campaign Update
Season 5 Episode 69
I’m giving an update on the April Fools campaign I launched for Swim University. I created a faux product and promoted it across various platforms. The response was lukewarm; we've sold about half of…
Published on 1 year, 6 months ago
Highly Leveraged Time Management Plan
Season 5 Episode 68
Today, I’m sharing how I’m optimizing my work schedule to better manage my time and reduce stress. By focusing on concentrated, high-leverage tasks for a set number of hours each day, I aim to maximi…
Published on 1 year, 6 months ago
How to Aquire Good Reviews and Testimonials
Season 5 Episode 67
I'm discussing the best ways to collect testimonials. Tactics for effective testimonials include avoiding incentives that offer monetary rewards, guiding customers with specific questions, and focusi…
Published on 1 year, 6 months ago
Designing A 404 Page for Backlinks in Real Time
Season 5 Episode 66
Brainstorming a pool urine detector 404 page and April Fool's event, I share how to design an engaging sales page for a fake product. Inspired by the myth of a pool urine detector dye, I discuss crea…
Published on 1 year, 6 months ago
Brainstorming Viral Instagram Content
Season 5 Episode 65
I discuss the challenges of creating effective marketing for local businesses, emphasizing the need to understand the target audience. Using Swim University as an example, I highlight the importance …
Published on 1 year, 6 months ago