Podcast Episodes

Marketing Bulletin: Creating an "Avocado Toast" Moment for Almonds

In April's Marketing Bulletin, Laura Morin of the Almond Board of California shares the story behind the Board’s first major food service collaboration—a spring promotion with Smoothie King, the worl…

Published on 7 months, 2 weeks ago

Episode 78: Almond Advocacy with Mallorie Hayes

Episode 78

Mallorie Hayes joined the Journey to discuss the importance of storytelling, outreach, and education to consumers, legislators, and key stakeholders. During this conversation, she shares her journey …

Published on 7 months, 3 weeks ago

Almond Byte, April 2025: New Protocol for Japan, EU's New "Vision"

In this episode of the Almond Byte, the Almond Board of California’s Global Technical and Regulatory Affairs team highlights two major regulatory developments shaping almond exports.

First, a major mi…

Published on 7 months, 3 weeks ago

Episode 77: Almond Genetics and Variety Development with Chuck Fleck

Season 1 Episode 77

Chuck Fleck joined the Journey to discusses the latest in almond genetics and variety development. Fleck is the director of horticulture research at Sierra Gold Nurseries. During this conversation, h…

Published on 8 months, 1 week ago

Almond Byte, March 2025: Tariff Updates, Morocco and Turkey Market Progress

March’s Almond Byte brings you the latest insights from the Almond Board of California’s Global Technical and Regulatory Affairs team. This month, ABC made waves at Gulfood 2025, connecting with key …

Published on 8 months, 4 weeks ago

Episode 76: Three Board Members Share Their Almond (Board) Journeys

Episode 76

Justin Morehead, Christine Gemperle and Darren Rigg all joined the Journey to share about their involvement with the Almond Board of California (ABC). These industry leaders discuss why they’ve decid…

Published on 9 months ago

Episode 75: Before You Plant Your Next Orchard with James Chinchiolo

Episode 75

Fourth-generation farmer James Chinchiolo grows primarily cherries and walnuts in Linden, California. He has two blocks that he’s looking to re-plant and he is considering planting almonds. In this e…

Published on 9 months, 2 weeks ago

Almond Byte, February 2025: America First Trade Policy, Tariff Implications and Aflatoxin Update

In this episode of Almond Byte, highlights from the February Global Update breaks down the America First Trade Policy memo, new tariffs on major U.S. trading partners, and what this could mean for th…

Published on 9 months, 3 weeks ago

Episode 74: Winning Over Consumers with Laura Morin

Episode 74

Laura Morin is the director of marketing for North America and China at The Almond Board of California. She joined the Journey to talk about some of the latest marketing initiatives by the almond ind…

Published on 10 months ago

Marketing Bulletin: Own Your Prime at Radio Row

What happens when one of the biggest names in sports takes over one of the biggest stages in marketing? In the January Marketing Bulletin, we dive into Coach Prime Deion Sanders' powerhouse presence …

Published on 10 months, 2 weeks ago