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The Rise and Fall of Large Group Training

There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late.

What started as a sc…

9 months ago

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Your Next Coach

You’ve got a stack of resumes and a great candidate on the phone… until you hit the schedule part. Suddenly, their “perfect fit” status depends on yo…

9 months, 1 week ago

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Is CrossFit Actually Dying?

If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. 

The momentum’s gone. People aren’t…

9 months, 1 week ago

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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 5)

Let’s be real – selling sessions is an outdated business model.

You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead …

9 months, 2 weeks ago

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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 4)

Some gym owners think they just need better ads.

So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling i…

9 months, 2 weeks ago

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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 3)

A lot of gym owners wear every hat in the building (and think that’s just part of the job).

They train every client. 

Put out every fire. 

Answer every …

9 months, 3 weeks ago

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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 2)

Many gym owners believe that discounting their services will get someone through the door. 

That a “free week” or “first responder discount” will tip …

9 months, 3 weeks ago

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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 1)

Some gyms are packed… and still broke.

The schedules are full. The energy is high. But when it comes time to check the bank account, there’s barely an…

9 months, 4 weeks ago

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Are Your Coaches Driving Members Away? How To Align Staff Responsibilities for Gym Success

Most coaches aren’t lazy. They’re not unmotivated. They’re just being managed like they’re business owners… And that’s where things start to break.

In…

10 months ago

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Are You the Cheesecake Factory of Fitness? How to Streamline for Greater Success

Many gym owners add new services with the best intentions.

A couple of clients ask for something different… there’s a gap in the schedule… maybe a new…

10 months ago

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