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Free to Paid - The Spectrum of Marketing

Episode 403

There are some gym owners out there who still think that there is some kind of magic marketing hook or photo that will bring them all these high-qual…

3 years, 6 months ago

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How to Increase Show Rates

Episode 402

We've all experienced a situation where a prospect books a consultation at the gym and fails to show up. As frustrating as that can be, it's importan…

3 years, 6 months ago

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The Reason You're Not Charging Enough

Episode 401

There are several reasons why you might not be charging enough for your services in your gym business.

But the primary reason is that clients can't di…

3 years, 6 months ago

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It’s Time To Remove Yourself

Episode 400

Today we hit a very proud milestone for the podcast. We are at episode 400.

We are grateful for all gym owners who tune in twice a week to listen to T…

3 years, 6 months ago

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How to Know If Your Service Is Good Enough

Episode 399

Someone recently asked in our Business Talk with Fitness Professionals Group how a gym owner can tell if their service is good enough.

The premise of …

3 years, 6 months ago

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Losing Clients

Episode 398

One of the biggest reasons why clients cancel their gym memberships is change. Clients generally don’t like change. It doesn’t matter if the change i…

3 years, 6 months ago

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ChatGPT

Episode 397

You must have heard of the AI writing tool that has taken the internet by storm. ChatGPT is an interesting tool that gym owners can leverage to creat…

3 years, 6 months ago

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New Kids On The Block

Episode 396

A new generation of workers is entering the job market, and as gym owners, we need to be prepared on how best to work with them.

Gen Z is unlike any o…

3 years, 7 months ago

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Does It Smell Different

Episode 395

In the fitness business space, there are 3 types of training concepts. You can either have one-on-one personal training, semi-private personal traini…

3 years, 7 months ago

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This Is Killing Your Cashflow

Episode 394

There are two trains of thought on the best way to sell gym/personal training memberships.

On the one hand, some people believe in collecting as much …

3 years, 7 months ago

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