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Why 60% of Power Solutions Fail—And How Generac Dominates the Category with Amanda Teder, CMO of Generac Power Systems
Season 1 Episode 106
Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.
In this episode…
1 year, 2 months ago
Immersive Technologies and the Future of Marketing: Insights from Karina Kogan, CMO of Infinite Reality
Season 1 Episode 105
Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented convers…
1 year, 2 months ago
The Undervalued Billion-Dollar Secret in Every Golf Club—Golf Pride's Hidden Edge with Eric Gibson
Season 1 Episode 104
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson, Chief Commercial Officer of Golf Pride, to explore the delicate …
1 year, 2 months ago
Cinema Advertising Reimagined: Insights from Amy Tunick, CMO of NCM
Season 1 Episode 103
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares ho…
1 year, 3 months ago
The Stanley 1913 Effect: Matt Navarro on Creating a Lifestyle Brand That Lasts
Season 1 Episode 102
What if you could transform a 100-year-old heritage brand into a modern cultural phenomenon?
In this episode of MVG - Marketing Vanguard, host Jenny R…
1 year, 3 months ago
Retrain Travel: Reimagining the Rail Experience with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak
Season 1 Episode 101
What if you could transform a legacy transportation brand into a modern hospitality experience? In this episode of Marketing Vanguard, host Jenny Roo…
1 year, 3 months ago
Flavor Fanatics: Marketing Fresh Produce with Frances Dillard, VP of Marketing at Driscoll's
Season 1 Episode 100
What if you could learn how a century-old berry company became one of retail's top food brands? In this episode of Marketing Vanguard, host Jenny Roo…
1 year, 3 months ago
Beauty Marketing Mastery: Katie Gohman's Vision for Olaplex
Season 1 Episode 99
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Katie Gohman, CMO of Olaplex. They discuss Katie's transit…
1 year, 4 months ago
Footwear, Fashion, and the Future: Conversations with Journeys CMO Stacy Doren
Season 1 Episode 98
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren, CMO of Journeys. They discuss Stacy's transit…
1 year, 4 months ago
From Zero Marketing Classes to $50B, Tech CMO Carrie Palin's Unconventional Path at Cisco
Season 1 Episode 97
Join host Jenny Rooney as she sits down with Carrie Palin, CMO of Cisco, for an illuminating discussion on the evolution of B2B tech marketing and au…
1 year, 4 months ago