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297. Mobile Marketing in 2025: What Still Works (and What’s Dead)
297. Mobile Marketing in 2025: What Still Works (and What’s Dead)

In this Deconstructor of Fun podcast, Mishka Katkoff sits down with three of the sharpest minds in growth: Josh Chandley (Wildcard Games), Warren Woo…

7 months ago

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TWIG #341 Ubisoft Tries “Succession” while Battlefield Attempts a Comeback
TWIG #341 Ubisoft Tries “Succession” while Battlefield Attempts a Comeback

Miska’s usual jetset life hits a snag when he misses Kress’ Subnotica correction. Adam calls in from his cottage to lay down the law on Merge history…

7 months ago

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296. From Crying Alone in Bangalore to Panic Attacks at Gamescom with Joseph Kim, CEO of LILA Games
296. From Crying Alone in Bangalore to Panic Attacks at Gamescom with Joseph Kim, CEO of LILA Games

From crying alone in Bangalore to panic attacks at Gamescom, this is a brutally real look at what it actually costs to chase a vision.

Mishka Katkoff…

7 months, 1 week ago

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TWIG #340 Scopely Goes to War, Roblox Gambles on IP and Turkey Rises
TWIG #340 Scopely Goes to War, Roblox Gambles on IP and Turkey Rises

Upcoming events:

Whiskey Tasting: https://event.appsflyer.com/gamescom2025/AF

Heroic Party:

https://lu.ma/tjkk5r8k

The crew kicks things off by breaking…

7 months, 1 week ago

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CLIP: Secrets Behind Monopoly Go’s Record-Breaking Launch with Ben Webley, CMO of Scopely
CLIP: Secrets Behind Monopoly Go’s Record-Breaking Launch with Ben Webley, CMO of Scopely

At MAU Vegas, Jen Donahoe sits down with Ben Webley, CMO of Scopely, to unpack the strategies behind Monopoly GO!’s meteoric rise. From player psycho…

7 months, 2 weeks ago

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295. Pakistan’s Unexpected Rise in Gaming with Saad Hameed, CEO of Game District
295. Pakistan’s Unexpected Rise in Gaming with Saad Hameed, CEO of Game District

Game District CEO Saad Hameed joins Michail Katkoff to tell the untold story of Pakistan’s booming gaming industry. From bootstrapped studios to bill…

7 months, 2 weeks ago

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TWIG #339 Merge Games, Gen Z Spending Patterns, and the Shift inside Studio Cultures
TWIG #339 Merge Games, Gen Z Spending Patterns, and the Shift inside Studio Cultures

We kick things off with a no-holds-barred Supercell rant before diving into the hottest industry stories—from Xbox Game Pass profitability to Apple’s…

7 months, 2 weeks ago

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294. Product Managing Game Studio Culture with Seth Sivak (ex-World of Warcraft Boston Studio Head)
294. Product Managing Game Studio Culture with Seth Sivak (ex-World of Warcraft Boston Studio Head)

Mishka Katkoff interviews Seth Sivak as they discuss startup culture, leadership, company values, product market fit, cultural onboarding, adaptive c…

7 months, 3 weeks ago

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TWIG #338 Apple’s Cat-and-Mouse Game, Xbox's Doom Loop, and Splitgate 2’s $100M Misfire
TWIG #338 Apple’s Cat-and-Mouse Game, Xbox's Doom Loop, and Splitgate 2’s $100M Misfire

The boys-only episode talks about layoffs sweeping through top Swedish studios before diving into yet another round of Xbox layoffs. In this episode,…

7 months, 3 weeks ago

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293. Walking Away from Venture Capital with Sophie Vo
293. Walking Away from Venture Capital with Sophie Vo

In this episode, I sit down with Sophie Vo, studio founder, podcast host, and now the creator of Orin Retreats, to unpack why she walked away from th…

8 months ago

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