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IDFA - Everything You Ought to Know with Eric Seufert & Yevgeny Peres
Monumental changes are changes are coming to mobile games market.
First one to bear the hit is the performance marketing ecosystem. As Play Store fo…
5 years, 7 months ago
TWIG #91: Sony Invests $250M in Epic Games, Why Tencent is Buying Leyou (aka Le-YOWWW!), Mobile Games Broke Records in Q2, Ubisoft Event!
Season 5
Welcome to TWIG #91!
This week we cover:
#1. Sony invests $250m in Fortnite’s Epic Games (Financial Times)
#2. Why Tencent is looking to buy Warframe…
5 years, 7 months ago
Sharing the Secrets: How Ludia Successfully Re-targets and Re-engages its Players
Which one is better: acquiring a new user or getting a lapsed user to re-engage?
Well, it depends. Most of us have been investing into getting new us…
5 years, 7 months ago
TWIG #90: PUBG Mobile Doubles LT Rev to $3B, Apple Arcade Strategy Shift, and Amazon and Google Bad at Games!
Season 5
Welcome to TWIG #90!
This week we cover:
#1. PUBG Mobile Doubles Lifetime Revenue to $3 Billion in Just Seven Months (Sensor Tower)
#2. Apple Cancels…
5 years, 7 months ago
Online Services for Multiplayer PVP Games | Pragma.gg
Season 5
We’re here today to talk about the kinds of online, live services technology that are required for multiplayer PVP games.
More specifically we wil…
5 years, 7 months ago
TWIG #89 metoo and Abuse in the Industry, IDFA Apocalypse, AAA Unsustainable, Nintendo Chills?, Pokemon Unite! And More!
Season 5
Welcome to TWIG #89!
We are joined this episode by the legendary Emily Greer founder of Kongregate and her new game studio Double Loop. A must watch …
5 years, 8 months ago
UA Coffee Talk: Death of Performance Marketing- The Debate!
Season 5
Today we’re going to be talking about 2 different perspectives on the future of performance marketing.
Positive View: The changes currently impact…
5 years, 8 months ago
TWIG #88: Microsoft Shutting Down Mixer -> Facebook Gaming, EA Game Slate, Apple Platform Fees, & Epic Offering $750M at $17B Valuation
Season 5
Welcome to TWIG #88!
This week we cover:
#1. Microsoft is shutting down Mixer and partnering with Facebook Gaming
#2. EA details game slate with 'Sta…
5 years, 8 months ago
UA Coffee Talk: The Changing UA Marketing Role!
Season 5
Huge changes are coming to the role of user acquisition (UA) and what it means to be a performance marketer in mobile.
#1. What are the big changes…
5 years, 8 months ago
TWIG #87: Activision and Selena Gomez Trademark/IP Claims in Games, Valorant Performance, Amazon of Gaming Companies
Season 5
Welcome to TWIG #87!
This week we cover:
#1.; Call of Duty Publisher Wins First Amendment Trademark Suit Against Humvee Manufacturer (Gamma Law)
#2. …
5 years, 8 months ago