Podcast Episodes
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New Pierce's Disease Vaccine
Episode 89
Pierce's Disease is caused by bacteria spread by xylem sucking insects. The bacteria move quickly throughout the vine causing disease which blocks th…
6 years, 1 month ago
Making Better Soils with Novihum
Episode 88
50-million-year-old reserves of humified organic matter are a substance called lignite. It is commonly known as brown or soft coal, a substance usual…
6 years, 1 month ago
Developing New Winegrape Varieties
Episode 87
Bruce Reisch Professor of Grapevine Breeding and Genetics at Cornell University, specialized in the development of new wine and table grape varieties…
6 years, 2 months ago
Wine Production During COVID-19
Episode 86
While wineries can maintain business operations during COVID-19, day to day operations look much different than they did the first few months of 2020…
6 years, 2 months ago
It's Time for New Wine Sales Strategies
Episode 85
Paul Mabray, CEO of Emetry is helping wine brands make more effective sales and marketing decisions with data. He finds that wineries focus too heavi…
6 years, 3 months ago
Falconry Bird Abatement
Episode 84
As far back as 4000 years ago, man and falcon cooperated to the benefit of both. Today, they are used in the vineyard, other agricultural crops, reso…
6 years, 3 months ago
Sustainability: An Advantage in any Market
Episode 83
Sustainability and certification are viewed as a "quality enhancement". In the currently overly supplied market, sustainability is an advantage. A pr…
6 years, 3 months ago
Getting to Know Your Wine Customer
Episode 82
Brandi Moody explains that to develop a strong marketing strategy you need to know your consumer segments, learn about them, see what they like, and …
6 years, 4 months ago
Wine Marketing in a Pandemic with Rob McMillan
Episode 81
The average winery sells 30 percent of their wines out of the tasting room plus another 20 percent to restaurants. That means 40 to 60 of annual sale…
6 years, 5 months ago
(Rebroadcast) The Goldilocks Principle & Powdery Mildew Management
Episode 80
Dr. Michelle Moyer, Assistant Professor and Statewide Viticulture Extension Specialist at Washington State University uses the age old fairytale of G…
6 years, 5 months ago