Podcast Episodes

Bonus: In the Michael's Parking Lot

What happens when a mom influencer broadcasts the attempted kidnapping of her children in the parking lot of a crafting store in California wine country? What happens when those claims are completely…

Published on 4 years, 7 months ago

Is This The End?

Episode 9

Over the course of a year of reporting on mom influencers we watched the business model evolve and shift in myriad ways. There are brand new mom influencers on TikTok who weren't even doing this when…

Published on 4 years, 8 months ago

It’s Time For A Reckoning

Episode 8

In the influencer industry, women make more money than men, but, as in the real world, there's still a steep racial pay gap. There’s an Instagram account that documents this. @InfluencerPayGap brings…

Published on 4 years, 8 months ago

Burning Cats

Episode 7

It’s no secret the internet can be a terrible place to be a woman. Any woman who ends up in the spotlight faces an intense amount of criticism and hate. For many reasons, the majority of that hate te…

Published on 4 years, 9 months ago

An Intermission

In the past six episodes, we’ve travelled far and wide across Instagram’s momosphere. We’ve gone through the history of influencing, learned how to craft the perfect Instagram post, and weighed the c…

Published on 4 years, 9 months ago

The Sharenthood

Episode 6

The French have laws limiting parents who Instagram their children. We have no such restrictions in the United States. In fact, social media and the world of influencing are still the wild west when …

Published on 4 years, 9 months ago

If You Build It, They Will Come

Episode 5

What goes into making the perfect Instagram post? After being unceremoniously rejected from the Harvard of influencing, Jo manages to convince RewardStyle to let her in anyway. In this episode she pu…

Published on 4 years, 9 months ago

An Authentic Woman

Episode 4

Authenticity might be the most over-used word in the influencer industrial complex. But what does it even mean? What the hell is an authentic woman? An authentic mother? From celebrities to politicia…

Published on 4 years, 10 months ago

A Shoppable Life

Episode 3

There is a Harvard of influencing. Yes, you read that correctly. And we're going there...or, at least we're applying. Until recently Instagram was for looking, not buying. But one very savvy tech fou…

Published on 4 years, 10 months ago

Women's Work

Episode 2

Mom influencing is a multi-billion dollar industry. How the hell did we get here? How did influencing become a job? Why doesn’t Wikipedia mention mom bloggers in their history of women and what does …

Published on 4 years, 10 months ago