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HARO’s comeback: Modern sourcing for journalists and brands
Episode 167
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In this episode, Brett Farmiloe joins host Jason Mudd to discuss the comeback of HARO and smarter PR pitching.
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5 months, 2 weeks ago
How to stay ahead of AI in communication and marketing with Martin Waxman
Episode 166
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In this episode, Martin Waxman joins host Jason Mudd to discuss AI’s impact on communications and marketing, why training matters, an…
6 months ago
Exclusives, advances, and embargoes: How to use each ethically in media relations
Episode 165
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In this solocast, On Top of PR host Jason Mudd discusses the ethical and practical differences between exclusives, advances, and emba…
6 months, 2 weeks ago
Navigating AI ethics in public relations with PRSA CEO Matthew Marcial
Episode 164
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In this episode, PRSA CEO Matthew Marcial joins host Jason Mudd to discuss the ethical use of AI in PR and key insights for communica…
6 months, 4 weeks ago
Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke
Episode 163
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In this episode, AMEC’s CEO Johna Burke joins host Jason Mudd to discuss the Barcelona Principles 4.0 and PR measurement best practic…
7 months, 1 week ago
The PR playbook for getting recommended by AI with Unusual's Keller Maloney
Episode 162
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In this episode, Keller Maloney joins host Jason Mudd to discuss why PR drives AI recommendations and how earned media and brand trus…
7 months, 3 weeks ago
How brands leverage curiosity to drive innovative thinking with Carla Johnson
Episode 161
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In this episode, Carla Johnson joins host Jason Mudd to discuss how brands can use curiosity to drive innovation and ideation.
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8 months, 1 week ago
Behind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginning
Episode 160
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In this solocast, On Top of PR host Jason Mudd answers Fernandina Beach High School students’ questions and shares his PR career jour…
8 months, 3 weeks ago
The future of PR in the age of AI with Agility PR
Episode 159
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In this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping P…
9 months, 1 week ago
Common mistakes publicly traded companies make when working with the news media – Mark Basch
Episode 158
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In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.
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9 months, 3 weeks ago