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WBSP038: Grow Your Business by Ruling Social Media Through Trust and Authenticity w/ Lorena Acosta
Episode 38
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We all understand the power of social media and its influence. But how to build authority and your tribe on social media? What works …
5 years, 4 months ago
WBSP037: Grow Your Business by Identifying Your Ideal Customer Profile and Mapping Customer Journey w/ Jeff White
Episode 37
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Selling complex products involving several buyers is challenging. Each buyer persona is different. Each channel they prefer to hang o…
5 years, 4 months ago
WBSP036: Grow Your Business by Fixing Your Dirty Data w/ Susan Walsh
Episode 36
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Remember going to a well-organized library or a store where you didn't need the endless merry-go-round to find the product or book yo…
5 years, 4 months ago
WBSP035: Grow Your Business by Re-Evaluating Your Technology Options During Downturn w/ Laurie McCabe
Episode 35
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Why should SMB companies be investing in technology during the downturns such as COVID? What could be some of the low-hanging fruits …
5 years, 5 months ago
WBSP034: Grow Your Business by Understanding the Implications of Business Systems Cloud Infrastructure w/ Bob Evans
Episode 34
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While Software-as-a-service has made buying and implementing enterprise software such as ERP easier, evaluating SAAS options is never…
5 years, 5 months ago
WBSP033: Grow Your Business by Learning Key Nuances From the Metal Fabrication Industry w/ Robert Johnson
Episode 33
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The metal fabrication industry has several nuances that don't exist in generalized manufacturing. The metal fabrication industry also…
5 years, 5 months ago
WBSP032: Grow Your Business by Changing Your Sales Strategy to Thought Leadership w/ Chris Grainger
Episode 32
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The last three years have changed the way businesses operate, with podcasts and video becoming the most consumed media for informatio…
5 years, 5 months ago
WBSP031: Grow Your Business by Implementing a User-Friendly ERP System w/ Ted Needleman
Episode 31
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ERP systems are perceived to be complex. But why are they so hard to implement and learn? How do usable systems differ from the other…
5 years, 5 months ago
WBSP030: Grow Your Business by Understanding the Interests of Strategic Buyers w/ Damon Pistulka
Episode 30
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If you are an SMB lifestyle business and have had growth challenges, your end goal could be selling to an investor or a PE firm. Even…
5 years, 5 months ago
WBSP029: Grow Your Business by Implementing QMS and ISO w/ Clay Coleman
Episode 29
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Managing the quality of your product is not only required to provide a consistent customer experience. It may also be a requirement b…
5 years, 5 months ago