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Podcasting's Creator Churn Problem, Netflix is Making Deals, & More
Episode 720
Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights lo…
Published on 16 hours ago
Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More
Episode 720
Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the…
Published on 1 day, 7 hours ago
The Inventory and The Scale
Episode 719
Podcasting has a creator churn problem that needs fixing.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis
Find the full article here on Sounds…
Published on 1 day, 12 hours ago
The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More
Episode 718
Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conv…
Published on 2 days, 7 hours ago
Indie Agencies on Audio, Podcasting's Liquid Content Era, & More
Episode 717
Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase.
Find links to every article covered by heading to …
Published on 3 days, 7 hours ago
"OG" Podcasts Dominate Ad Performance, iHeart 🔜 Netflix, & More
Episode 716
Today in the business of podcasting: Oxford Road has a new ORBIT report about "OG" podcasts, new details surface about a reported upcoming iHeartPodcasts and Netflix deal, and why companies want "Sto…
Published on 4 days, 7 hours ago
Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More
Episode 715
Today in the business of podcasting: findings from The Creators 2025, why Blue Wire Podcasts has focused athletes, Chartable has finally shut down, and Spotify Wrapped for Advertisers is here.
Find li…
Published on 1 week ago
TikTok Launches Video Podcast, Digital Audio's Brand Lift in Ireland, & More
Episode 714
Today in the business of podcasting: coverage of The Creators 2025, TikTok launches a video podcast tonight, and AudioXi looks at digital audio ad performance in a recent campaign.
Find links to ever…
Published on 1 week, 1 day ago
New Podcast Creator Research, YouTube Enhances A/B Testing, & More
Episode 713
Today in the business of podcasting: Sounds Profitable publishes The Creators study, Spotify Wrapped for Advertisers is here, why Blue Wire Podcasts favors athletes over influencer hosts, A/B testing…
Published on 1 week, 2 days ago
Chartable Officially Closes, WPP Ad Growth Forecast, & More
Episode 712
Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list.
Find links to every…
Published on 1 week, 3 days ago