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Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More

Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More


Episode 723


Today in the business of podcasting: Spotify has lowered the barrier to entry for Spotify Partner Program, ADOPTER Media talks listening experience with podcast ads, and iHeartMedia upgrades their vi…


Published on 2 hours ago

Podcasting's Trust in Sports, Live Tours Continue Growing, & More

Podcasting's Trust in Sports, Live Tours Continue Growing, & More


Episode 722


Today in the business of podcasting: Jim Salveson on sports podcasting's powers, CMOs discuss 2026 priorities, podcasts on the living room screen, podcast live shows are pulling in the big bucks (and…


Published on 1 day, 1 hour ago

700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More

700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More


Episode 721


Today in the business of podcasting: the company stripping ads from podcasts for money, why AI doesn't recommend indie podcasts, video podcast production hiccups, 700 million hours of YouTube podcast…


Published on 2 days, 2 hours ago

Podcasting's Creator Churn Problem, Netflix is Making Deals, & More

Podcasting's Creator Churn Problem, Netflix is Making Deals, & More


Episode 720


Today in the business of podcasting: podcasting's creator churn problem (and how to fix it), Oxford Road has had a couple studies this week, Netflix has been making deals, and Signal Hill Insights lo…


Published on 2 weeks, 5 days ago

Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More

Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More


Episode 720


Today in the business of podcasting: Netflix signs several Barstool Sports video podcasts, graphs showing why YouTube is at the top of the media watch-time pile, and a look back at audio data for the…


Published on 2 weeks, 6 days ago

The Inventory and The Scale

The Inventory and The Scale


Episode 719


Podcasting has a creator churn problem that needs fixing. 

Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio editing by Gavin Gaddis


Find the full article here on Sounds…


Published on 2 weeks, 6 days ago

The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More

The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More


Episode 718


Today in the business of podcasting: three big trends in podcasting data from this year, YouTube targets TV advertisers, Oxford Road and Podscribe find YouTube podcasts can be up to 25% worse at conv…


Published on 3 weeks ago

Indie Agencies on Audio, Podcasting's Liquid Content Era, & More

Indie Agencies on Audio, Podcasting's Liquid Content Era, & More


Episode 717


Today in the business of podcasting: 2026 ad spend expectations, indies growing as a power in audio spend, and podcasting's new liquid content phase.

Find links to every article covered by heading to …


Published on 3 weeks, 1 day ago

"OG" Podcasts Dominate Ad Performance, iHeart 🔜 Netflix, & More

"OG" Podcasts Dominate Ad Performance, iHeart 🔜 Netflix, & More


Episode 716


Today in the business of podcasting: Oxford Road has a new ORBIT report about "OG" podcasts, new details surface about a reported upcoming iHeartPodcasts and Netflix deal, and why companies want "Sto…


Published on 3 weeks, 2 days ago

Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More

Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More


Episode 715


Today in the business of podcasting: findings from The Creators 2025, why Blue Wire Podcasts has focused athletes, Chartable has finally shut down, and Spotify Wrapped for Advertisers is here.

Find li…


Published on 3 weeks, 5 days ago





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