Podcast Episodes

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The New Rules of Podcast Advertising, Automating the Average, & More
The New Rules of Podcast Advertising, Automating the Average, & More

Episode 995

This week in the business of podcasting:

Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad …

1 day, 4 hours ago

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Resetting Podcasting's Thermostat, Ad Spend Increase, & More
Resetting Podcasting's Thermostat, Ad Spend Increase, & More

Episode 996

Today in the business of podcasting:

Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts a…

1 day, 18 hours ago

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Reset Your Thermostat
Reset Your Thermostat

Episode 993

This week Tom Webster reports back from Denver, where Content Marketing World, LIONS, and The Market Research Event shared one expo floor and nearly …

2 days, 4 hours ago

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Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More
Canadian Listeners on AI Audio, Apple's Ad Tech Blocklist, & More

Episode 994

Today in the business of podcasting:

A Signal Hill Insights survey of 6,161 Canadians finds AM/FM radio still holds 46% of in-car listening, while 68%…

2 days, 18 hours ago

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Lessons on Podcast Impressions, Barometer Brand Suitability on Amazon Ads, & More
Lessons on Podcast Impressions, Barometer Brand Suitability on Amazon Ads, & More

Episode 992

Today in the business of podcasting:

Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2…

3 days, 18 hours ago

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Industry Leaders on Scale, Podcast Landscape 2026 Debuts, & More
Industry Leaders on Scale, Podcast Landscape 2026 Debuts, & More

Episode 991

This week in the business of podcasting:

Sounds Profitable's Podcast Landscape 2026 shows podcast reach holding steady at 74% of U.S. adults, while Ne…

1 week, 1 day ago

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The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More
The Podcast Landscape 2026 Pt. 1, Podcasting's Place in the Mix, & More

Episode 990

Today in the business of podcasting:

Sounds Profitable's Podcast Landscape 2026 finds U.S. podcast reach holding steady at 74% of adults, with Netflix…

1 week, 1 day ago

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The Podcast Landscape 2026 - The Core Numbers
The Podcast Landscape 2026 - The Core Numbers

Episode 989

This week Tom Webster shares Part One of The Podcast Landscape 2026, our annual study of how Americans consume podcasts, drawn from a census-weighted…

1 week, 2 days ago

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International Podcast Day Announcements, Podcast Leaders on Scale, & More
International Podcast Day Announcements, Podcast Leaders on Scale, & More

Episode 988

Today in the business of podcasting:

Acast, Oxford Road, and Triton Digital leaders explain how they reached scale, why inconsistent measurement remai…

1 week, 2 days ago

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BetterHelp Goes Global with Media Bodies, IAB Tech Lab Seeks Programmatic Feedback, & More
BetterHelp Goes Global with Media Bodies, IAB Tech Lab Seeks Programmatic Feedback, & More

Episode 987

Today in the business of podcasting:

BetterHelp has tapped creator-led agency Media Bodies to lead its international podcast advertising strategy acro…

1 week, 3 days ago

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