Podcast Episodes
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Discussing The AMP Accords, The Power of Podcast Newsletters, & More
Episode 940
This week in the business of podcasting:
Tom Webster makes the case that a podcast newsletter is the one channel where creators gather unmediated audi…16 hours ago
The Best Real Estate in Podcasting, Ofcom Publishes U.K. Listening Data, & More
Episode 939
Today in the business of podcasting:
Tom Webster closes out The Podcast Atlas series by arguing the email newsletter is the only piece of real estate …1 day, 6 hours ago
Podcasts Hold 9% of Canada's Ad Audio, Mission-Driven Shows Punch Above Their Weight, & More
Episode 938
Today in the business of podcasting:
Signal Hill Insights' new Audio on the Move study finds podcasts account for 9% of ad-supported audio listening t…2 days, 6 hours ago
The Podcast Atlas, Part 5: The Best Real Estate to Own in Podcasting
Episode 936
In the final stop on The Podcast Atlas article series, Tom Webster makes the case that a podcast newsletter is the most valuable piece of owned media…
2 days, 16 hours ago
Five Industry Leaders on AI & Measurement, RedCircle Brings Mic Check to Programmatic, & More
Episode 937
Today in the business of podcasting:
Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on t…3 days, 6 hours ago
A New Definition for Podcasting, Patreon Downsizes Workforce 20%, & More
Episode 935
Today in the business of podcasting:
The Alliance for Measurement in Podcasting released its accords, giving the industry shared definitions for what …4 days, 6 hours ago
Audio's U.K. Advertising Bargain, Social is the Denominator, & More
Episode 933
This week in the business of podcasting:
Tom Webster's fourth Podcast Atlas installment argues social platforms are the denominator of podcast adverti…1 week ago
The Argument For Buying U.K. Podcast Ads, Acast Posts Q2 Surge, & More
Episode 934
Thought process
Thought process
Today in the business of podcasting:
1 week, 1 day ago
Creators Constrained @ World Cup, Audio's Back-to-School Edge, & More
Episode 932
Today in the business of podcasting:
Creator content was the most boring part of the World Cup, and Scalable pins the blame on FIFA's restrictive part…1 week, 2 days ago
The Podcast Atlas, Part 4: The Denominator
Episode 931
Winning on quality is only half the story when the audience you want is already spending its day somewhere else.
Written by Tom WebsterEdited and narr…1 week, 2 days ago