Podcast Episodes
Back to SearchConvenience is King: Quality Products at the Right Price with Sheeder Cloverleaf Dairy
Episode 13
Listen in as Grant Sheeder, owner of Sheeder Cloverleaf Dairy, walks us through how he increased his family Farm's sales by focusing on subscriptions…
5 years, 3 months ago
Getting Tactical with Easy Email Marketing to Maximize Your Farm Sales
Episode 12
People check their email inboxes even more often than they check their social media accounts. This being the case, a Farm’s earning potential increas…
5 years, 5 months ago
Building a Brand Legacy That Lasts with Agricola Family Farm
Episode 11
Daphne Bicaise and her entire farming family were refugees from The Republic of Congo, rebuilding their family farm in the state of Texas with less t…
5 years, 5 months ago
Big Berry Farm makes fast, successful shift from Farmer Markets to Online Orders & Home Delivery
Episode 10
Angelica Hayton is a fifth generation farmer who owns and runs Hayton Farms Berries, located on Fir Island in Skagit Valley, Washington.
Angelica shar…
5 years, 5 months ago
Reinventing Your Farm's Business Plan with Dirty Girl Produce
Episode 9
Joe Schirmer’s farm Dirty Girl Produce was thriving until COVID-19 impacted the Bay Area restaurants and farmers markets they were serving. Joe share…
5 years, 6 months ago
Berries, Brand and Barn2Door with Grace Lemley
Episode 8
Grace Lemley grew up working at Hayton Farms Berries in Washington's Skagit Valley. Hear how she helped them adapt from farmers markets to online sal…
5 years, 6 months ago
Brand with Valerie Luhman: Saving Time and Connecting with Customers Online
Episode 7
Join our conversation with Valerie Luhman, owner of Grass Fed Cattle Co, for the ways she's connecting with customers online and her tricks to saving…
5 years, 7 months ago
Conference Keynote: Convenience with Karen Huh
Episode 6
Hear from former Starbucks executive Karen Huh, why "convenience" means meeting your customers where they're at in her DIRECT 2020 Keynote Session on…
5 years, 7 months ago
Conference Keynote: Price with Paul Greive
Episode 5
Listen to Paul Greive challenge the 'cost-plus' pricing model in his Keynote Session on Price from the DIRECT 2020 Farm Conference. Learn why fewer o…
5 years, 7 months ago
Conference Keynote: Brand with Nona Jones
Episode 4
We hear Nona C. Jones' Keynote on Brand from the 2020 DIRECT Farm Conference. Learn how to think about your Brand, how to bring it online, and why co…
5 years, 8 months ago