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52 | Santa’s Little Helpers: Hiring and HR with Mandy Hamerla
It may not be a workshop at the North Pole, but your small business is likely to be just as busy come Christmas time. By the same token, you may not have quite as many ‘customers’ as Santa Claus but …
Published on 4 years, 4 months ago
51 | (Merry) Digital Marketing with Narada McKoy
If the previous few episodes hadn’t made it abundantly clear, prepping and optimising your product business for Christmas is absolute vital if you want to make the most of the year’s peak purchasing …
Published on 4 years, 5 months ago
50 | PR, Press And Product Placement With Rosie Davies-Smith
You may remember that the power of PR played a large part in the results of my recent product business survey, and with Christmas, technically, on the way, getting into gift guides and being found in…
Published on 4 years, 5 months ago
49 | Getting Ready For Christmas…In July with Joanne Griffin
From the sounds of Slade and Band-Aid permeating the airwaves to the snowflake fringed points of sale at seemingly every checkout, for better or worse, Christmas seems to start earlier every year. On…
Published on 4 years, 5 months ago
48 | Pitching To The Press with Komal Pandya-Rao
This episode marks the one year anniversary of the launch of The Resilient Retail Game Plan podcast, and to all my guests and those that have tuned in over the last 47 episodes, I can’t thank you eno…
Published on 4 years, 5 months ago
47 | Purchase-Planning and Pinterest with Vanessa Rinaldi
With ever-improving engagement platforms and tools giving business owners so many different ways to reach potential customers, it’s important to diversify your marketing channels in order to get your…
Published on 4 years, 6 months ago
46 | Guest Blogging with Colette Machado
Between securing product placements and getting featured in gift guides, guest blogging isn’t perhaps the first thing you’d think of when it comes to possible PR opportunities, but it can be a powerf…
Published on 4 years, 6 months ago
45 | SEO Strategy with Khaleelah Jones
Search Engine Optimisation or SEO, in simple terms, is the process of improving the quality and quantity of traffic to your website, and with more small businesses adopting a digital-first business m…
Published on 4 years, 6 months ago
44 | Effective E-Commerce With Anna Hennebeck
From marketplace apps like Depop to capitalist behemoths like Amazon, E-commerce comes in many shapes and forms but none often so critical as your own website. In this day and age, and especially in …
Published on 4 years, 6 months ago
43 | The Power Of Email Marketing With Eman Ismail
Email has become as ubiquitous a form of communicating with customers as any of the traditional marketing mediums, and in an increasingly digital world, emails couldn’t be more valuable in helping cu…
Published on 4 years, 6 months ago