Podcast Episodes

How to Use the Rigor of Academia, the Technology of Silicon Valley, and the Magic of Hollywood to Teach In-Demand Tech Skills

Episode 63

Podium Education partners with universities to launch and run for-credit tech skills programs, delivered 100% online. They help schools provide all s…

6 years ago

Fanatical Fridays #15: 3 Fresh — and Somewhat Controversial — Ideas for Enrollment Marketing Campaigns

Episode 62

One of the greatest challenges for enrollment marketers with small budgets and limited team resources is to effectively A/B/C/D/E/F test their copy a…

6 years ago

Episode 60: Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On

Episode 61

Matthew Fall is a Marketing Technologist at DD Agency — an enrollment marketing technology firm. In addition to his day job, Matt is the Managing Ed…

6 years ago

Fanatical Fridays Episode 14: How to Run Great Meetings in a Virtual/Hybrid Meeting World

How do you run great meetings in a mostly virtual/hybrid meeting world? On this week's episode of Fanatical Fridays, Zach and Mickey discuss strateg…

6 years ago

Episode 59: What Higher Ed Marketers Need to Know About the ROI of Prevention — And How to Reimagine Enrollment Management Through a Social Impact Lens

Episode 60

The ROI of Prevention: Setting the Tone for the Future of Your Institution - new EVERFI white paper demonstrating the impact of prevention on all fac…

6 years ago

Fanatical Fridays Episode 13: "Personalization" — It's the Key to University Brand Differentiation this Fall

Differentiation — it's more important this fall than ever before for enrollment managers to consider as they craft their recruitment strategies and d…

6 years, 1 month ago

Episode 58: How to Transform Random Acts of Marketing into Intentional Marketing: A Conversation with the CMO of Purdue University

Episode 59

R. Ethan Braden, the Senior Vice President of Marketing and Chief Marketing Officer at Purdue University chats with Zach Busekrus about how he led th…

6 years, 1 month ago

Fanatical Fridays Episode 12: What Will The Future Enrollment Management Team Look Like?

How has COVID changed the makeup of enrollment management teams? Does marketing and recruitment in a virtual world require higher education leadershi…

6 years, 1 month ago

Episode 57: 10 Creative(ish) Ideas for Email Marketing A/B Tests

Episode 58

On this week's episode of the podcast, Zach shares 10 ideas for creative email marketing A/B test that enrollment marketers can, and should, test in …

6 years, 1 month ago

Fanatical Fridays Episode 11: How to Focus Right Now, The Power of Higher Ed Site Search, and Lessons from Trader Joe's

How do enrollment managers best split their "thinking" time between getting the class of 2020 on campus and starting to recruit the class of 2021? W…

6 years, 1 month ago