Podcast Episodes
Back to SearchEpisode 8: How to Recruit Grad Students for a Niche Program
Episode 8
Recruiting graduate students in today's competitive market is tough — it's even tougher when your program is incredibly niche! On this week's episode, we interview Dr. Ximena Paez-Colasante, a coordi…
Published on 6 years, 2 months ago
Episode 7: Strategies for Recruiting International Graduate Students in an Increasingly Competitive Market — and Challenging Political Environment
Episode 7
For years, graduate schools have relied on the consistent, full-tuition-paying, pipeline of international students. The Washington Post-dubbed "Trump Effect" has posed new challenges for coordinators…
Published on 6 years, 2 months ago
Episode 6: Digital Advertising for Graduate Student Recruitment: What Does and Doesn't Work?
Episode 6
In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertising spend. There is increasing pressure on today's enrollment managers to develo…
Published on 6 years, 2 months ago
Episode 5: An Inside Look at the HubSpot Platform — and How Enrollment Marketers Are Using It for Student Recruitment
Episode 5
HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. It’s really a suite of tools complete with an email, bl…
Published on 6 years, 2 months ago
Episode 4: The Common SEO Challenges that Enrollment Marketers Face — and How to Overcome Them
Episode 4
Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what …
Published on 6 years, 2 months ago
Episode 3: The Ever Changing Landscape of Graduate Student Recruitment: Lessons Learned from Small and Large Schools
Episode 3
Graduate student recruitment strategies are as varied as the vast array of schools that use them. We sat down with Amanda Stokes, Graduate Coordinator for Recruitment and Admissions for George Mason …
Published on 6 years, 2 months ago
Episode 2: Why and How Enrollment Marketers should Take a Systematic Approach to Organic Social Media
Episode 2
Today's enrollment marketers understand the need to "pay-to-play" when it comes to social media marketing for student recruitment today. And while an intentional, strategic paid social media game pla…
Published on 6 years, 2 months ago
Pilot Episode: The Genesis of Enrollify
Episode 1
The Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are impacting today’s enrollment marketers. Every episode is designed to inspire new, creative id…
Published on 6 years, 2 months ago