Podcast Episodes

Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 5

Welcome to the final installment of this Pulse Check series — Advancement Amplified: The IA MarCom Shift — Part 5: The 90-Day Blueprint. Dan Giroux teams up with higher ed marketing powerhouse Jaime …

Published on 1 month ago

How a Web Strategist Experiments with AI: Lessons from 20 Years in Higher Ed Digital

Episode 269

Mallory Willsea welcomes Fran Zablocki, Head of Strategy at Fastspot, to explore how artificial intelligence is transforming workflows—not by replacing human expertise, but by enhancing it. Drawing o…

Published on 1 month ago

Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 4

Welcome to Part 4 of this Pulse Check series — "From Lessons to Action". Dan Giroux hits pause to distill key takeaways from the first three episodes and translate them into tangible actions for high…

Published on 1 month, 1 week ago

Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 4

Welcome to Part 4 of this Pulse Check series — "From Lessons to Action".

Resources Mentioned in This Episode:
Dan’s newsletter, DJG Marketing Insights: https://djg-marketing.kit.com/newsletter

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C…

Published on 1 month, 1 week ago

The Hidden Career Path for MarComm Leaders

Episode 268

Learn about the 2025 AMA Symposium for the Marketing of Higher Education

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Abou…

Published on 1 month, 1 week ago

Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 3

The Advancement Strategic Communicators Network is a growing national hub for higher education philanthropic communicators. Learn more on the ASC website  (https://asc.ucdavis.edu/)  or join the ASC …

Published on 1 month, 2 weeks ago

The Omnichannel Student: How Search Really Works in 2025

Episode 267

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Faton Sopa, Co-Founder and CEO of Manaferra, to unpack the most in-depth research yet on how students are searching for college…

Published on 1 month, 2 weeks ago

Pulse Check: Advancement Amplified: The IA MarCom Shift — Part 2

In Part 2 of this Pulse Check series, Dan Giroux sits down with Melissa Fincher and Shanna Hocking for a compelling look at how advancement marketing and communications teams can adapt to today's cli…

Published on 1 month, 3 weeks ago

Adopt or Be Forgotten: The Peer Pressure Problem

Episode 266

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Carol Keese, VP for Communications and Chief Marketing Officer at the University of Oregon, to explore what happens when fear—n…

Published on 1 month, 3 weeks ago

Pulse Check: Advancement Amplified: The IA MarCom Shift - Part 1

Dan Giroux sits down with higher ed marketing trailblazer Terry Flannery to explore how advancement marketing communications teams can break free from reactive, order-taking roles and step into their…

Published on 1 month, 4 weeks ago