Podcast Episodes

Stop the Scroll: Evelina Kaganovitch on How Clear Copywriting Lands Clients

Season 17 Episode 29

This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustain…

Published on 4 months, 2 weeks ago

Sabrina Rogers-Anderson on how to niche down and charge more

Season 17 Episode 28

In this episode, Rachel and Lynne delve back into the topic of niching down as a freelancer with Sabrina Rogers-Anderson, a health and fitness writer.

The discussion covers the challenges and benefit…

Published on 4 months, 3 weeks ago

Nadine Nethery on how freelancers can retain customers

Season 17 Episode 27

We all know that it's so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. …

Published on 5 months ago

Steven Lewis on using ChatGPT as your marketing brain

Season 17 Episode 26

In this episode of The Content Byte podcast, hosts Rachel Smith and Lynne Testoni discuss the impact of AI on freelance writing and marketing with guest Steven Lewis.

Steven, a seasoned journalist an…

Published on 5 months, 1 week ago

Juliet Rogers on how to get published and what makes a successful book

Season 17 Episode 25

This week on the podcast, Rachel and Lynne are chatting with book publisher and author's advocate, Juliet Rogers. Juliet talks about the publishing industry, what has changed over the years and how y…

Published on 5 months, 2 weeks ago

Working creatively in a regulated industry with Amy Hadley

Season 17 Episode 24

In this episode of The Content Byte podcast, Rachel and Lynne explore the unique challenges of copywriting in the beauty industry with guest Amy Hadley, a beauty copywriter and journalist.   Amy disc…

Published on 5 months, 3 weeks ago

Nikita Morell on niche-ing down and being an expert

Season 17 Episode 23

In this episode of The Content Byte podcast, Rachel and Lynne dive into the art of niching down in freelance copywriting with guest Nikita Morell.

Nikita, a copywriting and messaging strategist speci…

Published on 5 months, 4 weeks ago

Melissa Hoyer and the ultimate portfolio career

Season 17 Episode 22

In this episode, we explore the world of freelancing with successful journalist and media commentator Melissa Hoyer. Melissa shares her career journey, from her early days in newsrooms to her success…

Published on 6 months ago

Behind the podcast - Lynne & Rachel talk about their partnership

Season 17 Episode 21

 This week on The Content Byte, we have something a little different, but hopefully still useful. This episode was originally recorded as part of Austin Church's Growth Without Burnout Summit held …

Published on 6 months, 1 week ago

Julia Newbould on keeping on top of your finances

Season 17 Episode 20

In this episode Rachel and Lynne discuss the intricacies of freelance finances with Julia Newbould, an editor, journalist, and author with extensive experience in financial reporting. Julia shares i…

Published on 6 months, 2 weeks ago