Podcast Episodes
Back to Search2525: Random Friday - Billboards, Negative Advertising, Identity, & More!
Episode 2525
It's Random Friday–that's where RIch gives you a bunch of little bite-sized marketing nuggets that weren't BIG enough to warrant their own podcast, b…
1 month, 4 weeks ago
2524: TBT: Some People Fail No Matter What
Episode 2524
Welcome to our Throwback Thursday podcast, and today we are truly going to throw it WAY back, all the way to 2003. A little context will be needed he…
2 months ago
2523: Lemons Into Lemonade: The Embarrassing Story of How I Got My First Roofing Client
Episode 2523
Today we're going to go off the beaten path for a minute and Rich is going to tell a fun little story about the origins of his company, and how he go…
2 months ago
2522: Extreme Makeover: Electrical Company Sales Letter
Episode 2522
Today's podcast is a review of a direct mail letter that was written by the owner of an electric company that was being sent out to people who had re…
2 months ago
2521: 5 Ways to Surprise your Customers
Episode 2521
Everybody loves a good surprise, right? Not the kind where a person jumps out from behind a corner and causes you to pee your pants… I'm talking abou…
2 months ago
2520: Sunday Podcast: The Long Hard Road
Episode 2520
It's Sunday, and that means that Rich turns his attention to things that are focused on either personal development or Spiritual… and today… It's per…
2 months ago
2519: Topic Showcase: Knowing Your Numbers
Episode 2519
Today we steer away from content creation and strategy to focus on the fundamental knowledge for successful marketing, namely: knowing your numbers. …
2 months ago
2518: A Million Billboards In 50 Miles: Wall Drug
Episode 2518
On today's podcast, Rich shares one of his classic stories that everyone--and I mean everyone--always remembers. WALL DRUG. It's a story about consis…
2 months ago
2517: TBT: Can David Really Beat Goliath?
In this Throwback Thursday episode, Rich revisits a webinar exploring how small "Davids" can outmaneuver big "Goliaths" in business. Through a real c…
2 months ago
2516: CCN Interview: Why Your $20 Million Contracting Business Is Actually Broke (And How to Fix It)
Episode 2516
Contractors, why is a $20M business still broke? Gary Cohen, EVP of CCN, breaks down why net profit — not revenue — is the only number that matters. …
2 months, 1 week ago