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160: Here’s Your Problem…


Episode 160


Here’s your problem…this is the reason you’re not finding new fans.

This episode will also eliminate, completely, your disdain for marketing your music…because it’s NOT at all about promoting yourself…


Published on 6 years, 9 months ago

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027 EXPAND YOUR BRAND: What Do You Really Know About…



How much do you know about your current fans?

How much do you know about your future fans? Do you know where they shop? What they drive? What they like to drink?

In this mini-sode, Lexi and Johnny reve…


Published on 6 years, 9 months ago

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159: Stop Calling Your Songs “Great”


Episode 159


Do you think your songs are great?

Here are a number of reasons you should probably pump the breaks a bit and stop calling your songs great…because it could make you look like a rookie.

PS: Are you hav…


Published on 6 years, 10 months ago

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034 SONG TITLE CHALLENGE: “Please Don’t Stop Here”



How would you write this one?

Listen to what the first 15 minutes of a pro songwriting session typically sounds like. They have a song title, “Please Don’t Stop Here” that is submitted by a member of …


Published on 6 years, 10 months ago

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158: Underrepresented Women


Episode 158


Are you a woman, a person of color, an LGTBQ person who feels underrepresented in the music industry?

Are you an artist that feels like there are incredible barriers to overcome in the industry to get…


Published on 6 years, 10 months ago

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026 EXPAND YOUR BRAND: Do’s and Don’ts



Have you ever thought about “gaming the system” to get more followers on social media?

How about more engagement?

How’s that working out for you?

In this Mini-sode, Lexi and Johnny tackle some do’s and …


Published on 6 years, 10 months ago

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157: Why Publishing Companies Won’t Meet With You


Episode 157


Do you feel like the bigwigs in the business are against you? Do you feel like the industry is full of “insiders” who are keeping you out?

Here are a bunch of reasons why publishing companies won’t me…


Published on 6 years, 10 months ago

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033 SONG TITLE CHALLENGE: “Tracks Through The Fog”



How would you write this one?

Have you ever wondered what happens during the first 15 minutes of a pro songwriting session?

Brent & Johnny craft up 4-5 different plot twists to writing lyrics for the s…


Published on 6 years, 10 months ago

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156: The Music Biz Riptide Can Kill You


Episode 156


Have you ever felt frustrated or ready to give up on your dream of making a living with your music?

Have you ever felt like no matter how hard you work, you still can’t seem to get any momentum with y…


Published on 6 years, 10 months ago

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025 EXPAND YOUR BRAND: 5 Hacks To Amplify Your Engagement



Are you one of those artists who avoids social media because you think it’s just about stroking your ego and warm fuzzy feelings?

Having a healthy social media footprint with STRONG engagement will GE…


Published on 6 years, 10 months ago





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