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190: What is my artist brand?


Episode 190


Yet another question submitted to the “Pick Johnny’s Brain” mini series that warranted the attention of a full episode!

How do you know what your brand is and how do you refine it? How does knowing yo…


Published on 6 years, 2 months ago

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005 Pick Johnny’s Brain #5: How do I market my music without a budget?



“How do I market my music when I don’t have a budget?” It’s one of those million dollar questions all artists want to know, and the answer may surprise you…

LISTEN NOW:http://bit.ly/marketmusicnobudge…


Published on 6 years, 3 months ago

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189: I Wrote A Hit Song Without Writing it


Episode 189


How does one write a hit song without writing it? Is writing a life changing song really about just sitting down and writing the words? And what does it mean to write from “within” the song, instead …


Published on 6 years, 3 months ago

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049 Song Title Challenge: “Left Undone.”



Have you ever wondered what a professional co-writing session looks like? How does it start and how do the writers land on a direction for the song title?

Tune into this episode of Song Title Challeng…


Published on 6 years, 3 months ago

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188: #1 album, 10 minute single, $45 CD


Episode 188


The band Tool just released their most recent album, the first in 13 years, which features a 10+ minute single and costs $45 and it’s a #1 album! What does this mean for artists and the music industr…


Published on 6 years, 3 months ago

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004 Pick Johnny’s Brain: Why Is It So Scary To Contact Music Supervisors



At first, Johnny thought this question was silly…but then he realized that EVERY single songwriter goes through this horrific mental space

Why is it so scary to contact Music Supervisors, Publishers, …


Published on 6 years, 3 months ago

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187: Turn A Cliche Into A Hit


Episode 187


How do you take a typical cliche’ and turn it into a hit lyric, and what does this episode have to do with a piñata?

In this episode, Brent and Johnny dig into the infamous cliche’ and what kinds of p…


Published on 6 years, 3 months ago

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048 SONG TITLE CHALLENGE: “New Teeth and a Used Trailer”



What kind of lyrical direction could a writer come up with on the title “New Teeth and a Used Trailer”??

You absolutely won’t believe what Brent and Johnny came up with on this one.

Listen to a 15-minu…


Published on 6 years, 3 months ago

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186: You’re On Your Own


Episode 186


Naivetè may keep you blissfully ignorant, but if you want to win the game, you’re going to have to learn to play the game.

If you’re an indie artist, any genre, this is a MUST LISTEN!

The bottom line i…


Published on 6 years, 3 months ago

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003 Pick Johnny’s Brain: “We Have A New Release Coming Out, How Do We Find And Work With A PR Company?”



What value does a PR company provide an artist on their debut release?

How does an artist find a reputable PR company and work with them?

These are the questions submitted by CLIMBer Jay Thomason regar…


Published on 6 years, 3 months ago





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