Podcast Episodes
Back to SearchHow Should Blogs Be Formatted for ChatGPT to Recommend Them?
Episode 981
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📝 ChatGPT isn’t reading your legal blog like a human—it’s scanning it for trust signals, summaries, and struct…
1 year, 2 months ago
What It Takes to Get Your Law Firm Listed on ChatGPT
Episode 980
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🚨 ChatGPT is rapidly becoming the first place people go when they need a lawyer—but most law firms aren’t even…
1 year, 2 months ago
Big Shift in Search Is Changing How Clients Find Lawyers
Episode 979
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🧠 With tools like ChatGPT, Gemini, and Grok entering the mainstream, a massive change is unfolding in how peop…
1 year, 2 months ago
Choosing the Right #%$@!# Words To Say - PT 2
Episode 978
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💥 Ever wonder why one lawyer sounds powerful and the other sounds... forgettable? John and Mike are back, ripp…
1 year, 2 months ago
Is This the Worst Legal Ad of All Time?
Episode 977
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📉 A lawyer advertising "Buy one divorce, get the next one half off" might get laughs—but what does it cost the…
1 year, 2 months ago
Is This Law Firm Billboard Bad or Just Okay?
Episode 976
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🧐 A clever headline? A marketing flop? John and Mike break down a real-life billboard with the bold claim: “Ge…
1 year, 2 months ago
Which Word Is Better for Your Legal Ads
Episode 975
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“Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike bre…
1 year, 2 months ago
Stop Saying 'Fight'; Use This Word Instead
Episode 974
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Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sh…
1 year, 2 months ago
Choosing the Right #%$@!# Words To Say - PT 1
Episode 973
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You’re not writing for your lawyer buddies—you’re writing for the people who actually hire you. In this episod…
1 year, 2 months ago
This Switch Will Make a Big Difference
Episode 972
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Too many law firms lead with how long they've been around or how much they've won—but clients care more about …
1 year, 2 months ago