Podcast Episodes
Back to SearchEffective Marketing Acts Like a Filter
Episode 995
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💡 Your marketing shouldn’t just pull in everyone—it should sift out the wrong fits while letting the perfect clients through. Mike and Danny break down why “mor…
Published on 4 weeks ago
Smarter Growth Does NOT Mean Just More Clients
Episode 994
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🎯 Getting more leads isn’t always the answer. In this episode, Mike and Danny break down why smarter growth means being selective about who you serve—and how th…
Published on 4 weeks, 1 day ago
How Content Turns Audience Into Clients
Episode 993
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📈 Content isn’t just about filling your website or checking a marketing box—it’s a tool that should build trust, drive action, and generate real ROI. In this ep…
Published on 1 month ago
How to Format Content So ChatGPT Finds You
Episode 992
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📈 You’re creating content—but is it formatted to get picked up by ChatGPT? In this episode, Danny and Mike lay out a simple structure that gives your blogs and …
Published on 1 month ago
Here's Why Micro Content Is What Actually Works
Episode 991
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📉 Long guides, bloated eBooks, and “complete” overviews just aren’t cutting it anymore. In this episode, Danny and Mike explain why today’s overwhelmed audience…
Published on 1 month ago
Who’s Your Content Really Talking To?
Episode 990
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🎯 If your content feels generic, it probably is—and that’s costing you clients. In this episode, Danny and Mike break down why knowing exactly who you’re speaki…
Published on 1 month ago
Why Writing for Humans Is More Essential Than Ever
Episode 989
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🧠 With AI platforms like ChatGPT changing how people find information—including lawyers—the game has officially changed. In this episode, Danny and Mike talk ab…
Published on 1 month ago
How Law Firms Can Advertise on a Limited Budget
Episode 988
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📣 Think you need thousands of dollars to make paid ads work? Think again. In this episode, Mike and Danny lay out a step-by-step approach to law firm advertisin…
Published on 1 month, 1 week ago
What Kind of Ad Campaigns Actually Make the Phone Ring?
Episode 987
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📣 If your firm is ready to grow fast, this is the episode you’ve been waiting for. Danny and Mike break down “Call Me Now” campaigns—paid ads specifically desig…
Published on 1 month, 1 week ago
What’s the Smartest Way to Start Running Ads?
Episode 986
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📣 Think paid ads are only for big firms with deep pockets? Think again. Danny and Mike break down the smartest way to dip your toes into advertising—without bur…
Published on 1 month, 1 week ago