Podcast Episodes

467: How to Capitalize On the Consumerization of Healthcare

Healthcare leaders can capitalize on the consumerization of healthcare if they shift their mindset and how they present their offerings.

Dave emphasiz…

3 years, 9 months ago

466: 6 Things Leaders Need to Do When They are the "Them" in an Us vs. Them Situation

A client told me "I heard that employees were talking about Us and Them. I realized I was the Them. I'm NOT the Them. How do I get them to understand…

3 years, 9 months ago

465: What I Learned From Speaking To High School Students That Can Help Your Storytelling

Dave spoke to groups of high school students and they actually taught him something important about storytelling.

This episode focuses on what that is…

3 years, 10 months ago

464: How Healthcare Marketers Can Take Social Proof to the Next Level

Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice…

3 years, 10 months ago

463: How to Use Storytelling in Healthcare Marketing to Change Behaviors and Mindsets

This episode focuses on making the most out of your healthcare marketing by beginning with the end in mind.

Storytelling doesn’t come first in healthc…

3 years, 10 months ago

462: The Art & Science of Medical Marketing

This episode covers:

*Key insights from Nielsen's 2022 Annual Marketing Report and what this means to you and your Medical Marketing.

*How you can leve…

3 years, 10 months ago

461: Is your social media strategy CRAP? Top tactics to increase credibility now!

People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social m…

3 years, 10 months ago

460: 9 Steps to Increase Engagement with Current and Prospective Employees

According to surveys from ADP Research Institute conducted BEFORE the pandemic, only 18% of respondents were fully engaged at work.

That stat probably…

3 years, 11 months ago

459: Inaccurate Onboarding Impacts Employee Performance and Retention. Hear Why It Happens and How You Can Fix It.

Dave walks through the response he's received while back on the road speaking to groups of leaders and storytellers about Help Wanted: How to Leverag…

3 years, 11 months ago

458: 6 Steps to Storytelling Success in Job Interviews

The Great Resignation, The Talent War and college graduation season combine to create an intense job interviewing time.

This episode focuses on the 6 …

3 years, 11 months ago