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348: COVID-19 Communication, Vistage Workshops & Remote Work with Dave Mastovich

As the number of COVID-19 cases continues to skyrocket throughout the country and the world, businesses everywhere are adapting to the "new normal."A…

6 years ago

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347: Chris Miladinovich Returns to the No BS Marketing Show to Celebrate ProspHire’s 5th Anniversary

When Chris Miladinovich, the Principal and SVP of Consulting at ProspHire, first appeared on the No BS Marketing Show, the company was a year old and…

6 years, 1 month ago

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346: The Cadillac is No Longer the Cadillac of Vehicles

“It’s the Cadillac of (insert name or service)!”How many times have you heard or said that phrase?You probably have without even thinking about it to…

6 years, 1 month ago

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345: Pittsburgh’s Startup Scene & the Future of Fitt with Anthony Vennare (Part Two)

In part one of Anthony's interview on the No BS Marketing Show listeners got the inside scoop on the origin story of how Fitt came to be and the road…

6 years, 1 month ago

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344: How Fitt Came to be with Anthony Vennare

 Courage. Persistence. Tenacity. Vision.These are just a few of the words that come to mind when talking about Anthony Vennare, the CEO & Co-Founder …

6 years, 1 month ago

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343: Change is Constant. Embrace It.

Embrace change.That seems like a foreign concept to many of us because as human beings, we have the innate tendency to resist it at first. Why?Becaus…

6 years, 1 month ago

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342: The Current State of the CMO

Dave recently read through some articles that talked about the role of the Chief Marketing Officer (CMO), the lifespan of the position, and its futur…

6 years, 1 month ago

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341: How to Build a Marketing Budget

Dave gets asked a lot of questions about building a marketing budget. People want to know the particulars and the amount, and what that the marketing…

6 years, 2 months ago

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340: What’s the Big Idea with Pepsi’s New Tagline?

Pepsi recently unveiled its first U.S.-based tagline in 20 years, That's What I Like.  Dave always has an opinion on company taglines because, at MAS…

6 years, 2 months ago

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339: Super Bowl Ads…Are They Worth the $5.6 Million Investment?

Did you know that a 30-second ad for this year's Super Bowl on Fox costs $5.6 million?There's no denying that Super Bowl ads are the most talked abou…

6 years, 2 months ago

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