Podcast Episodes
Back to Search377: Why Personas Are BULL$H!# and How You Can Do Better
Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each …
5 years, 6 months ago
376: How You Can Leverage "The Dynasty" Traits to Win in Business, Sports and Life
Episode 376
Dave's from Pittsburgh and loves the Steelers but he takes the time to show you how Jeff Benedict's book, The Dynasty, about the New England Patriots…
5 years, 6 months ago
375: 5 Questions to Ask When Interviewing Strategic Partners
Working with your outside vendors or strategic partners can get frustrating. Dave shares five questions you should ask during the discovery phase to …
5 years, 6 months ago
374: The Ellen Degeneres Apology: What Worked, What Didn’t and Why
Episode 374
The premiere of the 18th season of the Ellen DeGeneres Show opened with an apology from the host. How did Ellen do?
In this episode, Dave critiques E…
5 years, 6 months ago
373: Clippers Lose, Lebron Wins—Why This Matters to Your Story
Episode 373
You know Dave is a big basketball guy. In this episode, he explains why Lebron’s continuing, evolving story is an example for all of us with our pers…
5 years, 7 months ago
372: Captain Obvious: The Two Target Markets You're Forgetting
Episode 372
In this episode, Dave pays tribute to Captain Obvious by discussing two target markets that should be obvious yet are often neglected.
5 years, 7 months ago
93: Meghan Speer
CUT THE BS RANT:The phrase “Content is King” has been around for a while. When Bill Gates made his Content is King speech in 1996, he was referring t…
5 years, 7 months ago
371: The Generation Gap of Marketing and How to Avoid It
Episode 371
Do you market to generations? Do leaders at your company preach about reaching Millennials or Baby Boomers, Generation X, or Z?
In this episode, Dave …
5 years, 7 months ago
370: Should Marketing Have a Seat at the Leadership Table?
Episode 370
Should marketing have a seat at the leadership table?
That’s the question Dave addresses in this week’s episode of the No BS Marketing Show.
This topic…
5 years, 7 months ago
369: The Family Episode: Dave’s Mom, Dad, and Sons Share Their Thoughts
Episode 369
This special 5th-anniversary episode features Dave’s son and this Summer’s MASSolutions intern, Brevin, interviewing Dave’s Mom and Dad.
Plus, Alec an…
5 years, 7 months ago