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User-Generated Content: Our Ultimate Guide On Acquiring, Leveraging, And Scaling UGC
Episode 5
In this episode, Jay and Ramon discuss user-generated content (UGC) and its role in building audiences for both brands and influencers.
Brands and influencers are always trying to create engaging cont…
Published on 5 years, 7 months ago
How Zillion Beers and Mike Bloomberg Went Viral Through Influence
Episode 4
In this episode, Jay and Ramon discuss two viral campaigns, Barstool Sports Zillion Beers and Mayor Mike Bloomberg’s meme campaign.
The Zillion Beers challenge started from Barstool employee named Dan…
Published on 5 years, 7 months ago
Casper's Mattress Brand Was Built on Influencers, Will It Mean Success For Their IPO?
Episode 3
In this episode, Jay and Ramon discuss Casper’s IPO launch and how it’s been built on influencers.
Casper is the first company to mention in their S-1 filing that influencers adversely affect the bran…
Published on 5 years, 7 months ago
KOLs Rule Influencer Marketing in China: Here's Why
Episode 2
In this episode, Jay and Ramon discuss KOLs, more commonly known as key opinion leaders.
KOLs have become increasingly important in China due to a distrust of advertising from brands.
They have some si…
Published on 5 years, 7 months ago
Why Everyday Influencers Are Key To Unlocking Brand Credibility
Episode 1
In this episode, Jay and Ramon discuss the power of everyday influencers.
When most people think of influencers they think of celebrities. Often left out are everyday influencers. They are the hidden …
Published on 5 years, 8 months ago