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Inside the Washington Post’s podcast strategy
Publisher interest in podcasts is at an all-time high. But figuring out exactly what kind of storytelling model is ideal for audiences, as well as me…
7 years, 1 month ago
Conde Nast International’s Wolfgang Blau: 'Paywalls need scale'
This week, it was reported that Conde Nast is going to put all its titles behind a paywall in the U.S. by the end of the year. Internationally, howev…
7 years, 2 months ago
Bonus: Inside The Wall Street Journal's subscription strategy
For most publishers, the pivot to paid has meant a whole new way of working. But the Wall Street Journal has had a paywall since 1997 and they have d…
7 years, 2 months ago
The Hill’s Jimmy Finkelstein: Our priority is high-end video before subscriptions
At a time when subscriptions are the big topic in the media industry, The Hill is going big on video. Jimmy Finkelstein, chairman of The Hill, discus…
7 years, 2 months ago
Bonus: How to build great digital products
As publishers focus on digital products -- from their sites to apps to newsletters to podcasts -- it's getting hard to operationalize the process. Th…
7 years, 2 months ago
New York Times' David Rubin: Marketing has to win over the newsroom
With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief …
7 years, 2 months ago
Bonus: How The Atlantic built its events business
On this episode of the Digiday Podcast, as part of five-episode series where we invite guests to dive deep into the mechanics of making products that…
7 years, 2 months ago
Bonus episode: Inside Quartz's email newsletter strategy
With publishers refocusing on direct connections with their audience, email newsletters are critical. Quartz has bet on email from its earliest days.…
7 years, 2 months ago
Pivoting from platforms to paid: The best of the Digiday Podcast in 2019
On this episode of the Digiday Podcast, we recap the big themes that emerged for publishers this year, from pivoting to a reader revenue strategy to …
7 years, 3 months ago
Vertical Networks’ Jesus Chavez on Snapchat: ‘It’s a great place for Gen Z’
Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Mu…
7 years, 3 months ago