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Insider's Pete Spande on balancing subscriptions and advertising
Chances are you've heard of Business Insider. But how about Insider, full stop? In this week's episode, Insider, Inc. CRO Pete Spande talks about gro…
6 years, 6 months ago
USA Today’s Kris Barton on building publishing products that also make money
Building publishing products is fraught with challenges, as product leaders have to balance various constituencies -- editorial, sales, marketing -- …
6 years, 6 months ago
The Fader’s Andy Cohn: Being multiplatform is ‘the only way to stay alive’
Two decades ago, The Fader launches as a magazine for up-and-coming music, entering a crowded space with the likes of Rolling Stone, Spin, Vibe, The …
6 years, 6 months ago
Building community is key to subscriptions
For Dow Jones, Barron's Group -- home to Barrons, MarketWatch, Mansion Global, Financial News and Penta -- is home to its more niche publications foc…
6 years, 6 months ago
Time Out's Julio Bruno: What readers want is community
In 2014, Time Out opened its first marketplace in Lisbon, Portugal. The idea was a food hall with restaurants, bars, a cooking school and an event ve…
6 years, 7 months ago
The Atlantic's Taylor Lorenz: People like TikTok because it's free of toxicity
Since short-form video app TikTok, formerly known as Music.ly, burst onto the scene in 2018, it has captivated young audiences with its endless chall…
6 years, 7 months ago
National Public Media's Gina Garrubbo: The golden age of audio is here
National Public Radio is no stranger to the world of audio, which is why embracing the rise of podcasts was a natural move for the company. NPR is a …
6 years, 7 months ago
USAFacts' Poppy MacDonald: We need to bring facts back into the discussion
In 2018, After a long career in media, former Politico USA president Poppy MacDonald decided to make the jump to a non-partisan, not-for-profit, data…
6 years, 8 months ago
Great Big Story's Courtney Coupe: 'It's not about bulk and driving as many eyeballs as possible'
In 2015, CNN launched Great Big Story -- a video-first media company that produces inspirational micro-documentaries. For its first four years, that …
6 years, 8 months ago
GQ's Will Welch: 'This culture really thrives on niche'
When Will Welch took the helm as editor-in-chief of GQ in January, he announced that a new era of GQ had officially begun. And this new GQ is not for…
6 years, 8 months ago