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Guardian US CEO Evelyn Webster forecasts profit 'even in the most dire scenario'
Guardian US CEO Evelyn Webster forecasts profit 'even in the most dire scenario'

The Guardian's pivot to paid has a unique twist: There's no paywall. Instead, The Guardian relies on reader contributions -- a model gaining believer…

5 years, 11 months ago

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How MIT Technology Review shifted its largest event to streaming
How MIT Technology Review shifted its largest event to streaming

About a third of the MIT Technology Review's revenue comes from events, according to CEO Elizabeth Bramson-Boudreau.

That piece of the pie is obviousl…

5 years, 11 months ago

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Mel Magazine co-founder Josh Schollmeyer on how the site's 'never been there to push razors'
Mel Magazine co-founder Josh Schollmeyer on how the site's 'never been there to push razors'

Mel Magazine, a men's interest publication born from Dollar Shave Club, wants to be more than a case study in brand content.

"The way we went around b…

5 years, 11 months ago

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Complex's Rich Antoniello's recipe for media in crisis: 'Brand plus brains plus balance sheet'
Complex's Rich Antoniello's recipe for media in crisis: 'Brand plus brains plus balance sheet'

For publishing companies to survive a global crisis like the one we're in, Complex Networks CEO Rich Antoniello's formula is "brand plus brain plus b…

5 years, 11 months ago

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GroupM’s Brian Wieser: 'Every brand should figure out how to be useful'
GroupM’s Brian Wieser: 'Every brand should figure out how to be useful'

The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for m…

6 years ago

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Attention Capital's Joe Marchese on the crisis -- and opportunity -- in how we measure eyeballs on the internet
Attention Capital's Joe Marchese on the crisis -- and opportunity -- in how we measure eyeballs on the internet

Much of the ad industry's ways of measuring eyeballs on the internet is flat-out wrong, according to Joe Marchese, co-founder and CEO of Attention Ca…

6 years ago

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BuzzFeed CEO Jonah Peretti: 'We've transformed how BuzzFeed makes money'
BuzzFeed CEO Jonah Peretti: 'We've transformed how BuzzFeed makes money'

BuzzFeed is in the midst of change.

A few years ago most of the company's revenue came from native advertising -- in 2020 that category will bring in …

6 years ago

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Bleacher Report's Sam Toles on building franchises that last
Bleacher Report's Sam Toles on building franchises that last

On a live edition of the Digiday Podcast, CCO Sam Toles said the company tested 67 concepts to find the next House of Highlights, its massively popul…

6 years ago

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Time's Keith Grossman on building the brand after '10 years of neglect'
Time's Keith Grossman on building the brand after '10 years of neglect'

Keith Grossman, seven months into the job as president of Time, doesn't mince words when it comes to Time's recent history. "It's gone through, I wou…

6 years, 1 month ago

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Vox Media CRO Ryan Pauley on acquiring NY Mag: There is no trade-off between scale and quality
Vox Media CRO Ryan Pauley on acquiring NY Mag: There is no trade-off between scale and quality

Vox Media CRO Ryan Pauley sees the company's acquisition of New York Magazine, last year, as pairing up complementary parts -- and he figures adverti…

6 years, 1 month ago

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