Podcast Episodes
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3 psychological needs that could help drive sales today
Episode 410
In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how u…
2 years, 4 months ago
Do you really not like these tasks in business?
Episode 409
In this episode, Fiona shares a personal experience that led to a valuable lesson about reframing tasks in business. She reconsiders what she might f…
2 years, 4 months ago
Weddings that rock with Anthony and Sarah of The Altar Electric
Episode 408
In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of …
2 years, 4 months ago
What is your cap number?
Episode 407
In this episode, Fiona talks about the concept of a "cap number" and its significance in defining financial satisfaction and goals within your busine…
2 years, 4 months ago
Are you avoiding emotion in your small business marketing?
Episode 406
In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discus…
2 years, 5 months ago
Are you a rage baiter?
Episode 405
In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tu…
2 years, 5 months ago
Putting nature back into peoples' lives with Radhika Mayani of Left-handesign
Episode 404
In this episode, Fiona chats with Radhika Mayani of Left-handesign. They talk about Radhika’s journey as an entrepreneur, emphasizing the importance …
2 years, 5 months ago
Connecting the dots
Episode 403
In this episode, Fiona talks about the importance of mindset shifts. She also discusses the challenges faced by individuals transitioning from previo…
2 years, 5 months ago
5 tactics to move through the fear of being seen in business
Episode 402
In this episode, Fiona talks about the common fear of being seen in business. From understanding the root of your apprehensions to taking small steps…
2 years, 5 months ago
5 super quick content ideas for service-based businesses
Episode 401
In this episode, Fiona shares five quick content ideas for service-based businesses, offering practical tips and examples to engage your audience eff…
2 years, 5 months ago