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Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver
Episode 1695
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once con…
2 years, 10 months ago
Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch & Bramble
Episode 1694
Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas a…
2 years, 10 months ago
MarTech For Lifestyle Brands -- Emily Lyman // Branch & Bramble
Episode 1693
Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on pu…
2 years, 10 months ago
How to Create Dynamic, Live Videos-- Chris Savage // Wistia
Episode 1692
Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent year…
2 years, 10 months ago
Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia
Episode 1691
Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing lan…
2 years, 10 months ago
Creating The Fetch Price Index -- Birk Cooper // Fetch
Episode 1690
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, sup…
2 years, 10 months ago
Reward & Loyalty Program Creation -- Birk Cooper // Fetch
Episode 1689
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. Loyalty and rewards programs can be incredibly powerful for brands …
2 years, 10 months ago
The Next Generation Of AI In ECommerce -- Blake Van Leer // Proto AI
Episode 1688
Blake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the wi…
2 years, 10 months ago
Understanding Community-Led Growth -- Jake Randall // Common Room
Episode 1687
Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with u…
2 years, 10 months ago
Navigating The Influencer-Led B2B Buyers Journey -- Jake Randall // Common Room
Episode 1686
Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transform…
2 years, 10 months ago