Podcast Episodes
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How Marketing Mix Modeling Unlocks Scale & Incrementality
Episode 1937
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy…
2 years, 2 months ago
Chat Engine Optimization Is Becoming The New SEO For Advertising
Episode 1936
Nick Martin, Co-Founder of Direqt, explores into the future of marketing and chatbots. The future of online discoverability lies in conversational AI…
2 years, 2 months ago
High Costs Associated With Building Chatbots
Episode 1935
Nick Martin, Co-Founder of Direqt, delves into the future of marketing and chatbots. Chatbots are becoming increasingly popular, but deciding whether…
2 years, 2 months ago
The ROI of Today’s CRM
Episode 1934
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Low user adoption and a lack of user-friendliness are major pain…
2 years, 2 months ago
What Modern CRM Looks Like
Episode 1933
Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Legacy CRM solutions like Salesforce, while ubiquitous, are noto…
2 years, 2 months ago
How Generative AI Solves Branding Problems
Episode 1932
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI a…
2 years, 2 months ago
AI Transformation Strategies
Episode 1931
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligen…
2 years, 2 months ago
How To Ethically Collect Targeted Data
Episode 1930
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem bu…
2 years, 2 months ago
Why Permissioned Consumer Data > Retail Media
Episode 1929
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly beco…
2 years, 2 months ago
The Future Of PR Measurement For B2B Companies
Episode 1928
Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has bee…
2 years, 2 months ago