Podcast Episodes
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The Disconnect Between B2B Brand & Demand
Episode 2009
Founder and Fractional CMO of Digitalzone, Eboni Ryan, VP of Marketing, delves into the disconnect between B2B brand and demand. Exploring the import…
2 years ago
Database Architecture For Future AI
Episode 2008
Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where…
2 years ago
Leveraging AI In Email Tools
Episode 2007
Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to produ…
2 years ago
Navigating Today’s Marketing Measurement Challenges
Episode 2006
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your…
2 years ago
Effective CTV Ad Targeting & Measurement
Episode 2005
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B …
2 years ago
Contribution & Attribution Model Best Practices
Episode 2004
Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into contribution and attribution model best practices. Discover how u…
2 years ago
Attribution Vs Contribution To Value Marketing Growth
Episode 2003
Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into the nuances of attribution versus contribution to value marketing…
2 years ago
Three Reasons Platform Excellence Is Essential To Growth
Episode 2002
Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longer o…
2 years ago
Revitalizing Your Business Through The Right Platforms
Episode 2001
Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-kno…
2 years ago
The Concept Of Account-Based Everything (ABX)
Episode 2000
Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs a…
2 years ago