Podcast Episodes
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Employing A Powerful AI-Driven Marketing Strategy
Episode 2147
President and GM - North America at AppsFlyer, Brian Quinn, delves into the realm of employing a powerful AI-driven marketing strategy. By leveraging…
1 year, 7 months ago
How Consumer Engagement Is Evolving
Episode 2146
Chief Marketing Officer, Scott Donaton, from Versus, an innovative entertainment and technology company utilizing proprietary AI for enhanced audienc…
1 year, 7 months ago
Fueling Fandom & Creating Better Advertising Experiences
Episode 2145
Chief Marketing Officer, Scott Donaton from Versus, an innovative entertainment and technology company specializing in transforming audience engageme…
1 year, 7 months ago
Don't Sleep On Retail Media Networks
Episode 2144
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media netw…
1 year, 7 months ago
Attention Measurement In The Real World
Episode 2143
CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses attention measurement in the real world. The conversation r…
1 year, 7 months ago
The Benefits & Challenges Of Implementing Contextual Advertising
Episode 2142
President, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedta…
1 year, 7 months ago
The importance Of Brand Safety & Alignment In CTV Advertising
Episode 2141
President, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm…
1 year, 7 months ago
The Best Path Forward For Marketers With The Elimination Of 3rd-Party Data
Episode 2140
VP of Content, Data, and AI at Wunderkind, Tim Glomb, delves into the realm of competitive intelligence and marketing strategies. Discover how unders…
1 year, 7 months ago
Why Marketers Need To Start Gathering Psychographic Data About Customer Intent
Episode 2139
Tim Glomb, VP of Content, Data, and AI at Wunderkind, delves into the importance of gathering psychographic data about customer intent. Show Notes
Con…
1 year, 7 months ago
How Martech/Adtech Companies Can Innovate While Remaining Privacy-Compliant
Episode 2138
Brendan Grove, Co-Founder & CTO at Prizeout, discusses how martech/adtech companies can innovate while remaining privacy-compliant. Prizeout is an ad…
1 year, 7 months ago