Episode Details

"The more important a project is to the evolution of your soul, the more Resistance you'll feel to it."

Our guest this week is Steven Pressfield, acclaimed screenplay writer (The Legend of Bagger Vance, among others), bestselling fiction author (A Man at Arms, Gates of Fire) and, as you'll learn, a "servant to the Muse." But he's joining us to discuss his breakthrough efforts to help people walk through their fear to create and deliver their best work.

In Part 1 of our two part interview we dig into Steve's ground-breaking book The War of Art to unpack the concept of Resistance--the almost mythical, but very real and pernicious, force that fights our desire to innovate and bring our new ideas to the world. In his trademark engaging and to the point style, Steve lays out how to overcome our self-doubt and self-sabotage to breakthrough ways we get stuck.  

But first we give our hot-takes on the latest retail news, including a quick review of what earnings from Gap, Nordstrom, Macy's, and others suggest about the balance of the year. Spoiler alert: lots of markdowns. Bed, Bath & Beyond also announced (yet another) turnaround plan, which is long on cost cutting but falls short on what really ails them. And no episode is complete without a trip to the Wobbly Unicorn Corner where we unpack news from Klarna, TheRealReal and Peloton. 

GroceryShop discount offer:

Valid for Retailers and Brands only, use code RBR1950  to access our special rate / ticket price is $US1950.  Offer code expires 9/22/22.

Oprah's Super Soul Conversations

Unlocking Your Creative Genius with Steven Pressfield

Past podcast episodes referenced:

The Customer is the Channel with Tractor Supply's Rob Mills

Why Does It Take a Crisis for Retailers to Innovate?

About Us

Steven Pressfield 

Steven Pressfield is the author of The War of Art which has sold over a millions copies globally and been translated into multiple languages. He is a master of historical fiction with Gates of Fire being on the required reading list at West Point and the the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, and The Knowledge.

His debut novel, The Legend of Bagger Vance was over 30 years in the making. He hasn't stopped writing since.

Steve lives and writes in California. You can following him on IG @steven_pressfield. Sign up for his weekly writing newsletter at stevenpressfield.com

"It is one thing to study war, and another to live the warrior's life."

Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in