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Ep #16: Consultative Approach forSetting Your Agency Apart from the Competitors - With Kevin Trokey
Published 11 years, 7 months ago
Description
Today, Kevin Trokey joins us on the program. Kevin is a founding partner of Q4Intelligence, a consulting firm dedicated to removing the barriers that keep independent benefits and insurance agencies from reaching their full potential and becoming feared competitors.
Kevin reveals how his extensive experience as a broker and a principal helped him develop the firm’s unique approach. Tune is as Kevin outlines his company’s solution-based selling system that changes the agency model.
What You’ll Learn From This Episode:
- How Kevin’s prior experience as an agency principal helped him to develop his transformational methodology.
- What Charles Dickens has to do with agency transformation.
- The unintended consequences of traditional agency management.
- The barriers that keep agencies from taking control of their business.
- How Q4Intelligence separating the product and the consultative stages of the process.